by Ketron, Seth, Naletelich, Kelly
Published in Journal of business research (01.03.2019)

by Sheng, Xiaojing, Ketron, Seth C., Wan, Yubing
Published in Journal of Consumer Affairs (01.03.2022)

by Ketron, Seth, Spears, Nancy
Published in Journal of retailing and consumer services (01.01.2021)

by Kim, Sora, Sheng, Xiaojing, Ketron, Seth C.
Published in Journal of international marketing (East Lansing, Mich.) (01.06.2022)

by Ketron, Seth, Spears, Nancy
Published in Journal of retailing and consumer services (01.11.2019)

by Dehdashti, Yashar, Namin, Aidin, Ketron, Seth C.
Published in Journal of consumer behaviour (01.07.2024)

by Namin, Aidin, Ketron, Seth C., Kaltcheva, Velitchka D., Winsor, Robert D.
Published in Journal of management education (01.12.2021)

by Cowan, Kirsten, Ketron, Seth
Published in Journal of business research (01.07.2019)

by Ketron, Seth
Published in Journal of business research (01.12.2017)

by Ketron, Seth
Published in Journal of retailing (01.06.2018)

by Cowan, Kirsten, Ketron, Seth
Published in European journal of marketing (12.09.2019)

by Yazdanparast, Atefeh, Ketron, Seth
Published in Journal of business research (01.10.2023)

by Ketron, Seth, Naletelich, Kelly
Published in Journal of business research (01.01.2022)

by Ketron, Seth
Published in Journal of retailing and consumer services (01.11.2016)

by Ketron, Seth, Naletelich, Kelly
Published in The Journal of services marketing (28.08.2020)

by Ketron, Seth, Spears, Nancy
Published in Journal of retailing and consumer services (01.05.2020)

by Namin, Aidin, Dehdashti, Yashar, Ketron, Seth C.
Published in Journal of business research (01.01.2025)

by Mai, Enping (Shirley), Ketron, Seth
Published in Journal of business research (01.02.2022)

by Ketron, Seth, Kwaramba, Shingirai, Williams, Miranda
Published in Journal of business research (01.07.2022)

by Ketron, Seth, Naletelich, Kelly, Migliorati, Stefano
Published in Journal of business research (01.03.2021)