Golden rule of forecasting: Be conservative
Armstrong, J. Scott, Green, Kesten C., Graefe, Andreas
Published in Journal of business research (01.08.2015)
Published in Journal of business research (01.08.2015)
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Journal Article
Forecasting methods and principles: Evidence-based checklists
Armstrong, J. Scott, Green, Kesten C.
Published in Journal of global scholars of marketing science (01.01.2018)
Published in Journal of global scholars of marketing science (01.01.2018)
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Journal Article
Persuasion Principles Index: ready for pretesting advertisements
Green, Kesten C, Armstrong, J. Scott, Du, Rui, Graefe, Andreas
Published in European journal of marketing (08.02.2016)
Published in European journal of marketing (08.02.2016)
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Journal Article
Evidence on the Effects of Mandatory Disclaimers in Advertising
Green, Kesten C., Armstrong, J. Scott
Published in Journal of public policy & marketing (01.10.2012)
Published in Journal of public policy & marketing (01.10.2012)
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Journal Article
Structured analogies for forecasting
Green, Kesten C., Armstrong, J. Scott
Published in International journal of forecasting (01.07.2007)
Published in International journal of forecasting (01.07.2007)
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Journal Article
Role thinking: Standing in other people’s shoes to forecast decisions in conflicts
Green, Kesten C., Armstrong, J. Scott
Published in International journal of forecasting (01.01.2011)
Published in International journal of forecasting (01.01.2011)
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Journal Article
Validity of climate change forecasting for public policy decision making
Green, Kesten C., Armstrong, J. Scott, Soon, Willie
Published in International journal of forecasting (01.10.2009)
Published in International journal of forecasting (01.10.2009)
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Journal Article
RESEARCH ON FORECASTING FOR THE MANMADE GLOBAL WARMING ALARM
Armstrong, J. Scott, Green, Kesten C., Soon, Willie
Published in Energy & environment (Essex, England) (01.12.2011)
Published in Energy & environment (Essex, England) (01.12.2011)
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Journal Article
Blowing smoke
Green, Kesten C, Armstrong, J Scott
Published in Review (Institute of Public Affairs (Australia) : 1997) (01.08.2013)
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Published in Review (Institute of Public Affairs (Australia) : 1997) (01.08.2013)
Journal Article
GLOBAL WARMING: FORECASTS BY SCIENTISTS VERSUS SCIENTIFIC FORECASTS
Green, Kesten C., Armstrong, J. Scott
Published in Energy & environment (Essex, England) (01.12.2007)
Published in Energy & environment (Essex, England) (01.12.2007)
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Journal Article
Predictive validity of evidence-based persuasion principles: An application of the index method
Armstrong, J. Scott, Du, Rui, Green, Kesten C., Graefe, Andreas
Published in European journal of marketing (08.02.2016)
Published in European journal of marketing (08.02.2016)
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Journal Article