The elaboration likelihood model: review, critique and research agenda
J. Kitchen, Philip, Kerr, Gayle, E. Schultz, Don, McColl, Rod, Pals, Heather
Published in European journal of marketing (04.11.2014)
Published in European journal of marketing (04.11.2014)
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Journal Article
Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven, Bianchi, Constanza, Kerr, Gayle, Patti, Charles
Published in International marketing review (20.07.2010)
Published in International marketing review (20.07.2010)
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Journal Article
Patient-Reported Experiences After Hysterectomy: A Cross-Sectional Study of the Views of Over 2300 Women
Janda, Monika, Armfield, Nigel R, Kerr, Gayle, Kurz, Suzanne, Jackson, Graeme, Currie, Jason, Page, Katie, Weaver, Edward, Yazdani, Anusch, Obermair, Andreas
Published in Journal of patient experience (01.06.2020)
Published in Journal of patient experience (01.06.2020)
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Journal Article
Advertising education in Australia: Looking back to the future
Kerr, Gayle F, Waller, David, Patti, Charles
Published in Journal of marketing education (01.12.2009)
Published in Journal of marketing education (01.12.2009)
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Journal Article
A step change in marketing communication education - the next urgent steps for research
Kerr, Gayle, Lings, Ian, Kitchen, Philip J.
Published in Journal of marketing communications (17.02.2024)
Published in Journal of marketing communications (17.02.2024)
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Journal Article
Triggers of engagement and avoidance: Applying approach-avoid theory
Kelly, Louise, Kerr, Gayle, Drennan, Judy
Published in Journal of marketing communications (03.07.2020)
Published in Journal of marketing communications (03.07.2020)
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Journal Article
The attributes of leftovers and higher-order personal values
Andrews, Lynda, Kerr, Gayle, Pearson, David, Mirosa, Miranda
Published in British food journal (1966) (30.08.2018)
Published in British food journal (1966) (30.08.2018)
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Journal Article
Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles
Patwardhan, Padmini, Kerr, Gayle, Patwardhan, Hemant, Kelly, Louise, Habib, Sabrina, Mortimer, Kathleen, Laurie, Sally
Published in Journal of advertising (15.03.2022)
Published in Journal of advertising (15.03.2022)
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Journal Article
Competitive advantage for life: an industry view of marketing communication education
Kerr, Gayle, Lings, Ian, Terry, Leigh, Richards, Jef, Muirhead, Bruce
Published in Journal of marketing communications (17.02.2024)
Published in Journal of marketing communications (17.02.2024)
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Journal Article