Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products
Keng, Ching-Jui, Tran, Van-Dat, Liao, Tze-Hsien, Yao, Chao-Ju, Hsu, Maxwell K
Published in Internet research (01.01.2014)
Published in Internet research (01.01.2014)
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Journal Article
Modeling service encounters and customer experiential value in retailing: An empirical investigation of shopping mall customers in Taiwan
Keng, Ching‐Jui, Huang, Tseng‐Lung, Zheng, Li‐Jie, Hsu, Maxwell K.
Published in International journal of service industry management (01.01.2007)
Published in International journal of service industry management (01.01.2007)
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Journal Article
Mere Virtual Presence with Product Experience Affects Brand Attitude and Purchase Intention
Keng, Ching-Jui, Chang, Wen-Hua, Chen, Chin-Hua, Chang, Ya-Yi
Published in Social behavior and personality (01.04.2016)
Published in Social behavior and personality (01.04.2016)
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Journal Article
Relationships among Brand Experience, Brand Personality, And Customer Experiential Value
Keng, Ching-Jui, Tran, Van- Dat, Le Thi, Tuyet Mai
Published in Contemporary Management Research (30.09.2013)
Published in Contemporary Management Research (30.09.2013)
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Journal Article
The influence of mere virtual presence with product experience and social virtual product experience on brand attitude and purchase intention: Conformity and social ties as moderators
耿慶瑞(Ching-Jui Keng), 陳昱欣(Yu-Hsin Chen), 黃映瑄(Ying-Hsuan Huang)
Published in Corporate Management Review (31.12.2018)
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Published in Corporate Management Review (31.12.2018)
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