Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers
Mousavi, Sahar, Roper, Stuart, Keeling, Kathleen A.
Published in Psychology & marketing (01.04.2017)
Published in Psychology & marketing (01.04.2017)
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Staff Word-of-Mouth (SWOM) and retail employee recruitment
Keeling, Kathleen A., McGoldrick, Peter J., Sadhu, Henna
Published in Journal of retailing (01.03.2013)
Published in Journal of retailing (01.03.2013)
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Journal Article
Should retail trade companies avoid recruiting maximisers?
Liu, Yu-Lun, Keeling, Kathleen A, Papamichail, K. Nadia
Published in Management decision (20.04.2015)
Published in Management decision (20.04.2015)
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On-screen characters: their design and influence on consumer trust
Luo, J.T, McGoldrick, Peter, Beatty, Susan, Keeling, Kathleen A
Published in The Journal of services marketing (01.02.2006)
Published in The Journal of services marketing (01.02.2006)
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Journal Article
A typology of roles for avatars in online retailing
McGoldrick, Peter J., Keeling, Kathleen A., Beatty, Susan F.
Published in Journal of marketing management (01.01.2008)
Published in Journal of marketing management (01.01.2008)
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Journal Article
Maximising the credibility of realistic job preview messages: the effect of jobseekers' decision-making style on recruitment information credibility
Liu, Yu-Lun, Keeling, Kathleen A., Papamichail, K. Nadia
Published in International journal of human resource management (12.04.2018)
Published in International journal of human resource management (12.04.2018)
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Journal Article
Onscreen characters their design and influence on consumer trust
Luo, J.T., McGoldrick, Peter, Beatty, Susan, Keeling, Kathleen A.
Published in The Journal of services marketing (01.02.2006)
Published in The Journal of services marketing (01.02.2006)
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Journal Article