Decoding price promotions: a moderated mediation model of fairness, trust, and deal proneness
Dawra, Jagrook, Katyal, Kanupriya
Published in Journal of revenue and pricing management (01.08.2023)
Published in Journal of revenue and pricing management (01.08.2023)
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Journal Article
Maximization, internal reference price and consumers' response to promotions
Soni, Nitin, Dawra, Jagrook, Katyal, Kanupriya
Published in Marketing intelligence & planning (09.05.2023)
Published in Marketing intelligence & planning (09.05.2023)
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Journal Article
“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer
Dawra, Jagrook, Katyal, Kanupriya, Gupta, Vipin
Published in The Journal of consumer marketing (10.08.2015)
Published in The Journal of consumer marketing (10.08.2015)
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Journal Article
Perturbation model for a product of joint consumption
Dawra, Jagrook, Katyal, Kanupriya, Reddy, M N
Published in Journal of targeting, measurement and analysis for marketing (01.09.2012)
Published in Journal of targeting, measurement and analysis for marketing (01.09.2012)
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Journal Article