Do consumers appreciate promotional gifts?
Hudik, Marek, Karlíček, Miroslav, Říha, David
Published in The Journal of consumer marketing (24.03.2023)
Published in The Journal of consumer marketing (24.03.2023)
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Social Media Engagement of Berlin and Prague Museums
Suzić, Bojana, Karlíček, Miroslav, Stříteský, Václav
Published in The Journal of arts management, law, and society (14.03.2016)
Published in The Journal of arts management, law, and society (14.03.2016)
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Journal Article
THE ROLE OF MARKETING IN MULTINATIONAL SUBSIDIARIES: STANDARDIZATION VERSUS LOCALIZATION
Karlícek, Miroslav, Chytková, Zuzana, Horejs, Nikola, Mohelská, Hana, Fischer, Jakub
Published in E+M Ekonomie a Management (01.01.2013)
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Published in E+M Ekonomie a Management (01.01.2013)
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Barriers of marketing effectiveness and efficiency within companies: a qualitative study
Karlisek, Miroslav, Chytkova, Zuzana, Tyll, Ladislav, Mohelska, Hana
Published in E+M Ekonomie a Management (01.10.2014)
Published in E+M Ekonomie a Management (01.10.2014)
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Journal Article
Magazine Article
Adoption of Social Media for Public Relations by Museums
Suzić, Bojana, Karlíček, Miroslav, Stříteský, Václav
Published in Central European business review (01.01.2016)
Published in Central European business review (01.01.2016)
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Journal Article