Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity
Coleman, Catherine A., Zayer, Linda Tuncay, Karaca, Özlem Hesapci
Published in Journal of macromarketing (01.12.2020)
Published in Journal of macromarketing (01.12.2020)
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Journal Article
The Sharing Economy in Turkey: A Marketing Perspective
Yelseli, Elif, Karaca, Hüseyin Sami, Karaca, Özlem Hesapçı
Published in Marketing Management in Turkey (30.07.2018)
Published in Marketing Management in Turkey (30.07.2018)
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Book Chapter