by Kapoor, Payal S., Balaji, M.S., Jiang, Yangyang
Published in European journal of marketing (17.01.2023)

by Kapoor, Payal S., Balaji, M. S., Jiang, Yangyang, Jebarajakirthy, Charles
Published in Journal of travel research (01.05.2022)

by Sharma, Anumegha, Kapoor, Payal S.
Published in Online information review (25.01.2022)

by Kapoor, Payal S, Balaji, M.S, Jiang, Yangyang
Published in International journal of contemporary hospitality management (15.03.2021)

by Kapoor, Payal S., Tagore, Abhinav, Dua, Sahil
Published in Journal of promotion management (19.05.2023)

by Kapoor, Payal S, Singhal, Vanshita
Published in Journal of social marketing (07.05.2021)

by Madan, Simran Kaur, Kapoor, Payal S
Published in International journal of online marketing (01.04.2021)

by Kapoor, Payal S, Jayasimha, K R, Gunta, Srinivas, Sadh, Ashish
Published in International journal of online marketing (01.07.2019)

by Kapoor, Payal S., Jayasimha, K.R., Sadh, Ashish
Published in IIM Kozhikode society & management review (01.01.2013)

by Kapoor, Payal S., M S, Balaji, Maity, Moutusy, Jain, Nikunj Kumar
Published in Journal of retailing and consumer services (01.05.2021)