Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels
Kapoor, Payal S., Balaji, M. S., Jiang, Yangyang, Jebarajakirthy, Charles
Published in Journal of travel research (01.05.2022)
Published in Journal of travel research (01.05.2022)
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Journal Article
Social Media Influencer Promoted Sustainable Fashion: Effects of Sponsorship and Benefit Association
Kapoor, Payal S., Tagore, Abhinav, Dua, Sahil
Published in Journal of promotion management (19.05.2023)
Published in Journal of promotion management (19.05.2023)
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Journal Article
Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue
Kapoor, Payal S, Jayasimha, K R, Gunta, Srinivas, Sadh, Ashish
Published in International journal of online marketing (01.07.2019)
Published in International journal of online marketing (01.07.2019)
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Journal Article
Brand-related, Consumer to Consumer, Communication via Social Media
Kapoor, Payal S., Jayasimha, K.R., Sadh, Ashish
Published in IIM Kozhikode society & management review (01.01.2013)
Published in IIM Kozhikode society & management review (01.01.2013)
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Journal Article