Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
Li, Hongshuang (Alice), Kannan, P. K., Viswanathan, Siva, Pani, Abhishek
Published in Marketing science (Providence, R.I.) (01.11.2016)
Published in Marketing science (Providence, R.I.) (01.11.2016)
Get full text
Journal Article
Refocusing loyalty programs in the era of big data: a societal lens paradigm
Stourm, Valeria, Neslin, Scott A., Bradlow, Eric T., Breugelmans, Els, Chun, So Yeon, Gardete, Pedro, Kannan, P. K., Kopalle, Praveen, Park, Young-Hoon, Amariles, David Restrepo, Thomadsen, Raphael, Liu-Thompkins, Yuping, Venkatesan, Rajkumar
Published in Marketing letters (01.12.2020)
Published in Marketing letters (01.12.2020)
Get full text
Journal Article
Investigation on effects of precursor pre-heat treatments on CIGS formation using spin-coated CIG precursor
Madhuri, K., Kannan, P. K., Yadav, Brijesh Singh, Chaudhari, Sushmita, Dhage, Sanjay R., Dey, Suhash Ranjan
Published in Journal of materials science. Materials in electronics (2021)
Published in Journal of materials science. Materials in electronics (2021)
Get full text
Journal Article
Pricing Digital Content Product Lines: A Model and Application for the National Academies Press
Kannan, P. K, Pope, Barbara Kline, Jain, Sanjay
Published in Marketing science (Providence, R.I.) (01.07.2009)
Published in Marketing science (Providence, R.I.) (01.07.2009)
Get full text
Journal Article
New Product Development Under Channel Acceptance
Luo, Lan, Kannan, P. K, Ratchford, Brian T
Published in Marketing science (Providence, R.I.) (01.03.2007)
Published in Marketing science (Providence, R.I.) (01.03.2007)
Get full text
Journal Article
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
Camacho, Nuno, Nam, Hyoryung, Kannan, P.K., Stremersch, Stefan
Published in Journal of marketing (01.03.2019)
Published in Journal of marketing (01.03.2019)
Get full text
Journal Article
The Customer Economics of Internet Privacy
Rust, R. T., Kannan, P. K., Peng, N.
Published in Journal of the Academy of Marketing Science (01.09.2002)
Published in Journal of the Academy of Marketing Science (01.09.2002)
Get full text
Journal Article
Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice
KOUKOVA, NEVENA T., KANNAN, P.K., KIRMANI, AMNA
Published in Journal of marketing research (01.02.2012)
Published in Journal of marketing research (01.02.2012)
Get full text
Journal Article
Corporate dashboards for integrated business and engineering decisions in oil refineries: An agent-based approach
Hu, W., Almansoori, A., Kannan, P.K., Azarm, S., Wang, Z.
Published in Decision Support Systems (01.02.2012)
Published in Decision Support Systems (01.02.2012)
Get full text
Journal Article