by Carlson, Les, Grove, Stephen J., Kangun, Norman
Published in Journal of advertising (01.09.1993)

by Polonsky, Michael Jay, Carlson, Les, Grove, Stephen, Kangun, Norman
Published in International marketing review (1997)

by Carlson, Les, Grove, Stephen J., Laczniak, Russell N., Kangun, Norman
Published in Journal of business research (01.11.1996)

by Kangun, Norman, Carlson, Les, Grove, Stephen J.
Published in Journal of public policy & marketing (01.10.1991)

by Pickett, Gregory M., Kangun, Norman, Grove, Stephen J.
Published in Journal of public policy & marketing (01.10.1993)

by Polonsky, Michael Jay, Carlson, Les, Grove, Stephen, Kangun, Norman
Published in International marketing review (01.08.1997)

by Carlson, Les, Grove, Stephen J, Kangun, Norman
Published in Journal of advertising (01.09.1993)

by Carlson, Les, Kangun, Norman
Published in The Journal of consumer affairs (01.07.1988)

by Kangun, Norman
Published in Journal of marketing (01.04.1973)

by Kangun, Norman
Published in Mississippi Valley Journal of Business and Economics (01.04.1970)

by Kangun, Norman
Published in Business horizons (01.04.1968)

by Grove, Stephen J, Fisk, Raymond P, Pickett, Gregory M, Kangun, Norman
Published in European journal of marketing (01.05.1996)

by Grove, Stephen J, Fisk, Raymond P, Pickett, Gregory M, Kangun, Norman
Published in European journal of marketing (01.05.1996)

by Kangun, Norman
Published in Journal of marketing (01.04.1973)

by Kangun, Norman
Published in Journal of Marketing (01.01.1971)

by CARLSON, LES, KANGUN, NORMAN
Published in The Journal of consumer affairs (01.06.1988)

by Grønhaug, Kjell, Kangun, Norman
Published in Advances in consumer research (01.01.1979)

by Carlson, Les, Kangun, Norman
Published in Journal of Consumer Affairs (1988)

by Kangun, Norman
Published in Business horizons (01.01.1968)

by Grossbart, Sanford, Muehling, Darrel D., Kangun, Norman
Published in Journal of advertising (01.03.1986)