Marketing Agility: The Concept, Antecedents, and a Research Agenda
Kalaignanam, Kartik, Tuli, Kapil R., Kushwaha, Tarun, Lee, Leonard, Gal, David
Published in Journal of marketing (01.01.2021)
Published in Journal of marketing (01.01.2021)
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Journal Article
Product and environmental social performance: Varying effect on firm performance
JAYACHANDRAN, SATISH, KALAIGNANAM, KARTIK, EILERT, MEIKE
Published in Strategic management journal (01.10.2013)
Published in Strategic management journal (01.10.2013)
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Journal Article
Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry
Eilert, Meike, Jayachandran, Satish, Kalaignanam, Kartik, Swartz, Tracey A.
Published in Journal of marketing (01.05.2017)
Published in Journal of marketing (01.05.2017)
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Journal Article
Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?
Kalaignanam, Kartik, Shankar, Venkatesh, Varadarajan, Rajan
Published in Management science (01.03.2007)
Published in Management science (01.03.2007)
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Journal Article
Offshore outsourcing of customer relationship management: conceptual model and propositions
Kalaignanam, Kartik, Varadarajan, Rajan
Published in Journal of the Academy of Marketing Science (01.03.2012)
Published in Journal of the Academy of Marketing Science (01.03.2012)
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Journal Article
The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
Kalaignanam, Kartik, Kushwaha, Tarun, Steenkamp, Jan-Benedict E. M., Tuli, Kapil R.
Published in Management science (01.03.2013)
Published in Management science (01.03.2013)
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Journal Article
Consumer Responses to Brand Failures: The Neglected Role of Honor Values
May, Frank, Monga, Alokparna Basu, Kalaignanam, Kartik
Published in Brand Meaning Management (01.01.2015)
Published in Brand Meaning Management (01.01.2015)
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Book Chapter