Modeling Customer Lifetime Value
Gupta, Sunil, Hanssens, Dominique, Hardie, Bruce, Kahn, Wiliam, Kumar, V., Lin, Nathaniel, Ravishanker, Nalini, Sriram, S.
Published in Journal of service research : JSR (01.11.2006)
Published in Journal of service research : JSR (01.11.2006)
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