Adoption of Mobile Wallet During Covid-19 Outbreak: The Consumer Perspective
Lim Kah Boon, Yeo Sook Fern, Lim Chiou Fen
Published in Journal of International Business, Economics and Entrepreneurship (29.12.2021)
Published in Journal of International Business, Economics and Entrepreneurship (29.12.2021)
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Journal Article
EFFECTS OF LIVE VIDEO STREAMING TOWARDS ONLINE PURCHASE INTENTION
Lim, Kah Boon, Yeo, Sook Fern, Alfredo, Hiew Kya Way
Published in International Journal of Industrial Management (31.08.2021)
Published in International Journal of Industrial Management (31.08.2021)
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Journal Article
Understanding of Peer-to-Peer Lending Platform Intention: Evidence among Millennials
Lim, Kah Boon, Lo, Chun Zhen, Yeo, Sook Fern, Tan, Cheng Ling
Published in Global business and management research (15.07.2023)
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Published in Global business and management research (15.07.2023)
Journal Article
Generation Y's Purchase Intention towards Natural Skincare Products: A PLS-SEM Analysis
Boon, Lim Kah, Fern, Yeo Sook, Chee, Lee Hue
Published in Global business and management research (01.01.2020)
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Published in Global business and management research (01.01.2020)
Journal Article
A Study of Purchasing Intention of Private Label Brands in Malaysia
Boon, Lim Kah, Fern, Yeo Sook, Meng, Yong Wei
Published in Global business and management research (01.07.2018)
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Published in Global business and management research (01.07.2018)
Journal Article
A Study of Purchasing Intention of Private Label Brands in Malaysia
Boon, Lim Kah, Fern, Yeo Sook, Meng, Yong Wei
Published in Global business and management research (01.04.2018)
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Published in Global business and management research (01.04.2018)
Journal Article
Effects of Social Media Advertising on Consumers' Online Purchase Intentions
Yeo, Sook Fern, Tan, Cheng Ling, Lim, Kah Boon, Leong, Jia Yin, Leong, Yoke Chu Irene
Published in Global business and management research (01.01.2020)
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Published in Global business and management research (01.01.2020)
Journal Article
Physical Store Purchase Intention: The Study of Comics Book in Malaysia
Yeo, Sook Fern, Tan, Cheng Ling, Lim, Kah Boon, Leong, Irene, Lee, Mei Yee
Published in Global business and management research (01.07.2018)
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Published in Global business and management research (01.07.2018)
Journal Article
Physical Store Purchase Intention: The Study of Comics Book in Malaysia
Yeo, Sook Fern, Tan, Cheng Ling, Lim, Kah Boon, Leong, Irene, Lee, Mei Yee
Published in Global business and management research (01.04.2018)
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Published in Global business and management research (01.04.2018)
Journal Article
Understanding the Key Drivers of Intentions to Use Digital Banking Services in Malaysia
Lim, Kah Boon, Yeo, Sook Fern, Tay, Chiu Shuang, Tan, Cheng Ling
Published in 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE) (14.07.2023)
Published in 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE) (14.07.2023)
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Conference Proceeding
FACTORS AFFECTING PURCHASING INTENTION BY USING MOBILE SHOPPING APPLICATIONS IN MALAYSIA
Lim, Kah-Boon, Yeo, Sook-Fern, Wong, Jin-Chee
Published in International Journal of Business and Society (01.01.2020)
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Published in International Journal of Business and Society (01.01.2020)
Journal Article
Social Media Influencer Marketing: A Game-Changer for Consumer Mobile Buying Decisions
Yeo, Sook Fern, Tan, Cheng Ling, Lim, Kah Boon, Teo, En Yu, Liew, Tze Wei
Published in 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE) (14.07.2023)
Published in 2023 International Conference on Digital Applications, Transformation & Economy (ICDATE) (14.07.2023)
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Conference Proceeding