Search Results - "KAPLAN ANDREAS" :: K.UTB vyhledávací portál | TBU Library Retrieval Portal

Rulers of the world, unite! The challenges and opportunities of artificial intelligence

Rulers of the world, unite! The challenges and opportunities of artificial intelligence

by Kaplan, Andreas, Haenlein, Michael
Published in Business horizons (01.01.2020)

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Journal Article

Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster

Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster

by Kaplan, Andreas M., Haenlein, Michael
Published in Business horizons (01.07.2016)

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Journal Article

A school is “a building that has four walls…with tomorrow inside”: Toward the reinvention of the business school

A school is “a building that has four walls…with tomorrow inside”: Toward the reinvention of the business school

by Kaplan, Andreas
Published in Business horizons (01.07.2018)

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Journal Article

If you love something, let it go mobile: Mobile marketing and mobile social media 4x4

If you love something, let it go mobile: Mobile marketing and mobile social media 4x4

by Kaplan, Andreas M.
Published in Business horizons (01.03.2012)

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Journal Article

Social Media Metrics — A Framework and Guidelines for Managing Social Media

Social Media Metrics — A Framework and Guidelines for Managing Social Media

by Peters, Kay, Chen, Yubo, Kaplan, Andreas M., Ognibeni, Björn, Pauwels, Koen
Published in Journal of interactive marketing (01.11.2013)

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Journal Article

Higher Education at the Crossroads of Disruption: The University of the 21st Century

Higher Education at the Crossroads of Disruption: The University of the 21st Century

by Kaplan, Andreas
Year of Publication 2021

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eBook

Guest Editorial: Business Ethics in the Era of Artificial Intelligence

Guest Editorial: Business Ethics in the Era of Artificial Intelligence

by Haenlein, Michael, Huang, Ming-Hui, Kaplan, Andreas
Published in Journal of business ethics (01.07.2022)

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Journal Article

Brave New World? On AI and the Management of Customer Relationships

Brave New World? On AI and the Management of Customer Relationships

by Libai, Barak, Bart, Yakov, Gensler, Sonja, Hofacker, Charles F., Kaplan, Andreas, Kötterheinrich, Kim, Kroll, Eike Benjamin
Published in Journal of interactive marketing (01.08.2020)

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Journal Article

Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

by Kaplan, Andreas M., Haenlein, Michael
Published in Business horizons (01.05.2011)

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Journal Article

The early bird catches the news: Nine things you should know about micro-blogging

The early bird catches the news: Nine things you should know about micro-blogging

by Kaplan, Andreas M., Haenlein, Michael
Published in Business horizons (01.03.2011)

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Journal Article

Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

by Kopalle, Praveen K., Gangwar, Manish, Kaplan, Andreas, Ramachandran, Divya, Reinartz, Werner, Rindfleisch, Aric
Published in International journal of research in marketing (01.06.2022)

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Journal Article

The fairyland of Second Life: Virtual social worlds and how to use them

The fairyland of Second Life: Virtual social worlds and how to use them

by Kaplan, Andreas M., Haenlein, Michael
Published in Business horizons (01.11.2009)

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Journal Article

Collaborative projects (social media application): About Wikipedia, the free encyclopedia

Collaborative projects (social media application): About Wikipedia, the free encyclopedia

by Kaplan, Andreas, Haenlein, Michael
Published in Business horizons (01.09.2014)

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Journal Article

The Britney Spears universe: Social media and viral marketing at its best

The Britney Spears universe: Social media and viral marketing at its best

by Kaplan, Andreas M., Haenlein, Michael
Published in Business horizons (2012)

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Journal Article

Toward a Parsimonious Definition of Traditional and Electronic Mass Customization

Toward a Parsimonious Definition of Traditional and Electronic Mass Customization

by Kaplan, Andreas M., Haenlein, Michael
Published in The Journal of product innovation management (01.03.2006)

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Journal Article

Social media: back to the roots and back to the future

Social media: back to the roots and back to the future

by Kaplan, Andreas M, Haenlein, Michael
Published in Journal of systems and information technology (27.04.2012)

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Journal Article

Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction

Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction

by Kaplan, Andreas M., Schoder, Detlef, Haenlein, Michael
Published in The Journal of product innovation management (01.03.2007)

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Journal Article

The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions: an empirical analysis

The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions: an empirical analysis

by Haenlein, Michael, Kaplan, Andreas M
Published in The Journal of services marketing (07.09.2012)

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Journal Article

A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence

A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence

by Haenlein, Michael, Kaplan, Andreas
Published in California management review (01.08.2019)

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Journal Article

Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence

Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence

by Kaplan, Andreas, Haenlein, Michael
Published in Business horizons (01.01.2019)

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Journal Article

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