The brand experience extended model: a meta-analysis
de Oliveira Santini, Fernando, Ladeira, Wagner Junior, Sampaio, Claudio Hoffmann, Pinto, Diego Costa
Published in The journal of brand management (01.11.2018)
Published in The journal of brand management (01.11.2018)
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Journal Article
Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis
Junior Ladeira, Wagner, Santiago, Joanna Krywalski, de Oliveira Santini, Fernando, Costa Pinto, Diego
Published in The journal of product & brand management (04.10.2022)
Published in The journal of product & brand management (04.10.2022)
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Journal Article
A meta‐analysis on the effects of product scarcity
Ladeira, Wagner Junior, Lim, Weng Marc, Santini, Fernando, Rasul, Tareq, Perin, Marcelo G., Altinay, Levent
Published in Psychology & marketing (01.07.2023)
Published in Psychology & marketing (01.07.2023)
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Journal Article
The role of product scarcity on display incompleteness
Ladeira, Wagner Junior, de Oliveira Santini, Fernando, Perin, Marcelo Gattermann
Published in Marketing intelligence & planning (07.07.2023)
Published in Marketing intelligence & planning (07.07.2023)
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Journal Article
Propensity for technological adoption: an analysis of effects size in the banking sector
Santini, Fernando de Oliveira, Ladeira, Wagner Junior, Sampaio, Claudio Hoffmann, Perin, Marcelo Gattermann, Dolci, Pietro Cunha
Published in Behaviour & information technology (01.12.2020)
Published in Behaviour & information technology (01.12.2020)
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Journal Article
When time drives search effort: the effect of assortment variety on visual attention to SKU pricing
Junior Ladeira, Wagner, Nardi, Vinicius, Dalmoro, Marlon, de Oliveira Santini, Fernando, Jardim, William Carvalho, Choudhury, Debdutta
Published in Marketing intelligence & planning (08.07.2024)
Published in Marketing intelligence & planning (08.07.2024)
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Journal Article
The moderating effects of competitiveness and technological turbulence on the interaction between relational competence and knowledge generation
Jardim, William Carvalho, Wegner, Douglas, Ladeira, Wagner Junior
Published in Knowledge management research & practice (03.04.2021)
Published in Knowledge management research & practice (03.04.2021)
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Journal Article
Immersive virtual reality experiences: boosting potential visitor engagement and attractiveness of natural world heritage sites
Rasul, Tareq, Lim, Weng Marc, O'Connor, Peter, Ahmad, Ashfaq, Farhat, Kashif, de Oliveira Santini, Fernando, Junior Ladeira, Wagner
Published in Asia Pacific journal of tourism research (03.05.2024)
Published in Asia Pacific journal of tourism research (03.05.2024)
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Journal Article
Characteristics of owners and managers in different countries: a meta-analytical investigation of SMEs' growth
Marconatto, Diego Antônio Bittencourt, Teixeira, Emidio Gressler, Santini, Fernando de Oliveira, Ladeira, Wagner Junior
Published in Journal of small business and enterprise development (24.05.2022)
Published in Journal of small business and enterprise development (24.05.2022)
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Journal Article