Heritage-based value of a corporate brand: antecedents and effects on the firm’s financial value
Paek, Wonsun, Ryu, Hyerin, Jun, Sunkyu
Published in The journal of product & brand management (22.09.2021)
Published in The journal of product & brand management (22.09.2021)
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Journal Article
Motivational bases for consumers’ underdog affection in commerce
McGinnis, Lee Phillip, Gao, Tao, Jun, Sunkyu, Gentry, James
Published in International journal of service industry management (01.01.2017)
Published in International journal of service industry management (01.01.2017)
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Journal Article
Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials
Cho, Bongjin, Kwon, Up, Gentry, James W., Jun, Sunkyu, Kropp, Fredric
Published in Journal of advertising (01.12.1999)
Published in Journal of advertising (01.12.1999)
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Journal Article
Cultural Adaptation of Business Expatriates in the Host Marketplace
Jun, Sunkyu, Gentry, James W., Hyun, Yong J.
Published in Journal of international business studies (01.06.2001)
Published in Journal of international business studies (01.06.2001)
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Journal Article
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu, Jeong, Yoojeong, Gentry, James W., Hyun, Yong J.
Published in International journal of advertising (01.01.2017)
Published in International journal of advertising (01.01.2017)
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Journal Article
Effects of underdog (vs. top dog) positioning advertising
Jun, Sunkyu, Sung, Jungyeon, Gentry, James W, McGinnis, Lee Phillip
Published in International journal of advertising (01.01.2015)
Published in International journal of advertising (01.01.2015)
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Journal Article
"Review of Literature on Gender in the Family
Gentry, James W., Suraj Commuri, and Sunkyu Jun
Published in Academy of Marketing Science review (01.01.2003)
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Published in Academy of Marketing Science review (01.01.2003)
Journal Article
The ability of ratings and choice conjoint ot predict market shares: A Monte Carlo simulation
Chakraborty, Goutam, Ball, Dwayne, Gaeth, Gary J, Sunkyu Jun
Published in Journal of business research (01.03.2002)
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Published in Journal of business research (01.03.2002)
Journal Article
The Priming of Material Values on Consumer Information Processing of Print Advertisements
Maker, Jill K., Hu, Michael
Published in Journal of current issues and research in advertising (01.09.2003)
Published in Journal of current issues and research in advertising (01.09.2003)
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Journal Article