Omnichannel Shopper Segmentation in the Fashion Industry
Mosquera, Ana, Juaneda Ayensa, Emma, Pascual, Cristina Olarte, Murillo, Yolanda Sierra
Published in Journal of promotion management (29.07.2019)
Published in Journal of promotion management (29.07.2019)
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Journal Article
Key players in renewable energy and artificial intelligence research
Eslava-Zapata, Rolando, Sánchez-Castillo, Verenice, Juaneda-Ayensa, Emma
Published in EAI endorsed transactions on energy web (22.02.2024)
Published in EAI endorsed transactions on energy web (22.02.2024)
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Journal Article
Understanding the customer experience in the age of omni-channel shopping
Mosquera, Ana, Olarte Pascual, Cristina, Juaneda Ayensa, Emma
Published in La Revista Icono 14 (01.07.2017)
Published in La Revista Icono 14 (01.07.2017)
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Journal Article
The “right” wine taster
Juaneda-Ayensa, Emma, Olarte-Pascual, Cristina, Reinares-Lara, Eva, Reinares-Lara, Pedro
Published in British food journal (1966) (17.05.2019)
Published in British food journal (1966) (17.05.2019)
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Journal Article
Alternativas a la publicidad tradicional: Lovisual, un evento de éxito
Juaneda Ayensa, Emma, Olarte Pascual, Cristina, Pérez Bustamante, Miriam
Published in AD research (01.01.2018)
Published in AD research (01.01.2018)
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Journal Article
Why do you want an organic coffee? Self-care vs. world-care: A new SOR model approach to explain organic product purchase intentions of Spanish consumers
Laos-Espinoza, José, Juaneda-Ayensa, Emma, García-Milon, Alba, Olarte-Pascual, Cristina
Published in Food quality and preference (01.09.2024)
Published in Food quality and preference (01.09.2024)
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Journal Article
The role of technology in an omnichannel physical store
Mosquera, Ana, Olarte-Pascual, Cristina, Juaneda Ayensa, Emma, Sierra Murillo, Yolanda
Published in Spanish Journal of Marketing - ESIC (05.06.2018)
Published in Spanish Journal of Marketing - ESIC (05.06.2018)
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Journal Article
Developing new “Professionals”: Service learning in marketing as an opportunity to innovate in higher education
Juaneda-Ayensa, Emma, Olarte-Pascual, Cristina, Clavel San Emeterio, Mónica, Pelegrín-Borondo, Jorge
Published in Studies in educational evaluation (01.03.2019)
Published in Studies in educational evaluation (01.03.2019)
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Journal Article