Nostalgic marketing, perceived self-continuity, and consumer decisions
Ju, Ilyoung, Kim, Jihye, Chang, Mark Jaewon, Bluck, Susan
Published in Management decision (01.01.2016)
Published in Management decision (01.01.2016)
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Journal Article
Managing negative word-of-mouth: the interplay between locus of causality and social presence
He, Yi, Ju, Ilyoung, Chen, Qimei, Alden, Dana L, Zhu, Hong, Xi, Kaiyuan
Published in The Journal of services marketing (15.04.2020)
Published in The Journal of services marketing (15.04.2020)
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Journal Article
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung, Jun, Jong Woo, Dodoo, Naa Amponsah, Morris, Jon
Published in Journal of marketing communications (04.07.2017)
Published in Journal of marketing communications (04.07.2017)
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Journal Article
The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising
Ju, Ilyoung, He, Yi, Chen, Qimei, He, Wei, Shen, Bin, Sar, Sela
Published in Journal of advertising (02.10.2017)
Published in Journal of advertising (02.10.2017)
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Journal Article
Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent
Ju, Ilyoung, Choi, Yunmi, Morris, Jon, Liao, Hsiao‐Wen, Bluck, Susan
Published in Applied cognitive psychology (01.05.2016)
Published in Applied cognitive psychology (01.05.2016)
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Journal Article
Cultural Differences among Young Adult Consumers in Hong Kong, Japan, and Korea
Bae, Young Han, Hough, Michelle, Jun, Jong Woo, Ju, Ilyoung
Published in Journal of global marketing (01.01.2018)
Published in Journal of global marketing (01.01.2018)
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Journal Article
Are Social Marketing and Advertising Communications (SMACs) Meaningful?: A Survey of Facebook User Emotional Responses, Source Credibility, Personal Relevance, and Perceived Intrusiveness
Morris, Jon D., Choi, Yunmi, Ju, Ilyoung
Published in Journal of current issues and research in advertising (02.07.2016)
Published in Journal of current issues and research in advertising (02.07.2016)
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Journal Article
The Impact of Self-Continuity on Fans’ Pride and Word-of-Mouth Recommendations: The Moderating Effects of Team Performance and Social Responsibility Associations
Chang, Mark Jaewon, Connaughton, Daniel P, Ju, Ilyoung, Kim, Jihye, Kang, Joon-Ho
Published in Sport marketing quarterly (01.03.2019)
Published in Sport marketing quarterly (01.03.2019)
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Journal Article
The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area
Bae, Young, Moon, Sangkil, Jun, Jong, Kim, Taewan, Ju, Ilyoung
Published in Sustainability (25.09.2018)
Published in Sustainability (25.09.2018)
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Journal Article
The effect model of billboard advertising media
Jun, Jong Woo, Bae, Young Han, Ju, Ilyoung, Chung, Jieun
Published in Journal of multidisciplinary research (Miami Gardens, Fla.) (22.06.2016)
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Published in Journal of multidisciplinary research (Miami Gardens, Fla.) (22.06.2016)
Journal Article
EXPLORING THE INFLUENCE OF FUTURE TIME PERSPECTIVE ON THE EFFECTIVENESS OF PROCESS- AND OUTCOME-FOCUS MENTAL SIMULATION IN ADVERTISEMENTS
Wu, Linwan, Park, Sun-Young, Ju, Ilyoung
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2018)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2018)
Conference Proceeding
THE IMPACT OF TWITTER SOCIAL MARKETING AND ADVERTISING COMMUNICATIONS (SMACS) ON USERS' EMOTIONAL RESPONSES, RELEVANCE, SOURCE CREDIBILITY, AND INTRUSIVENESS
Choi, Yunmi, Morris, Jon, Ju, Ilyoung, Jang, Wonseok
Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2017)
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Published in American Academy of Advertising. Conference. Proceedings (Online) (01.01.2017)
Conference Proceeding