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RL-TweetGen: A Socio-Technical Framework for Engagement-Optimized Short Text Generation in Digital Commerce Using Large Language Models and Reinforcement Learning
S, Chitrakala, S, Pavithra S
Published in Journal of theoretical and applied electronic commerce research (26.08.2025)
Published in Journal of theoretical and applied electronic commerce research (26.08.2025)
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“Distinctiveness–Conformity” Paradox: How to Leverage Digital Platform Capabilities to Enhance SMEs Ecological Niches
Kong, Weiwei, Hu, Haiqing, Wang, Zhaoqun, Qiao, Jianqi, Shang, Yanying
Published in Journal of theoretical and applied electronic commerce research (25.08.2025)
Published in Journal of theoretical and applied electronic commerce research (25.08.2025)
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How Streamers Foster Consumer Stickiness in Live Streaming Sales
Jiao, Yongbing, Sarigöllü, Emine, Lou, Liguo, Huang, Baotao
Published in Journal of theoretical and applied electronic commerce research (01.07.2023)
Published in Journal of theoretical and applied electronic commerce research (01.07.2023)
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The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users' Acceptance of Product Placement in Mobile Social Networks
Wai Lai, Ivan Ka, Liu, Yide
Published in Journal of theoretical and applied electronic commerce research (01.09.2020)
Published in Journal of theoretical and applied electronic commerce research (01.09.2020)
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Decoding Wine Narratives with Hierarchical Attention: Classification, Visual Prompts, and Emerging E-Commerce Possibilities
Diaconita, Vlad, Belciu, Anda, Corbea, Alexandra Maria Ioana, Simonca, Iuliana
Published in Journal of theoretical and applied electronic commerce research (14.08.2025)
Published in Journal of theoretical and applied electronic commerce research (14.08.2025)
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When Generative AI Meets Abuse: What Are You Anxious About?
Song, Yuanzhao, Tan, Haowen
Published in Journal of theoretical and applied electronic commerce research (14.08.2025)
Published in Journal of theoretical and applied electronic commerce research (14.08.2025)
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AI-Driven Anomaly Detection in E-Commerce Services: A Deep Learning and NLP Approach to the Isolation Forest Algorithm Trees
Mah, Pascal Muam, Skalna, Iwona, Pelech-Pilichowski, Tomasz
Published in Journal of theoretical and applied electronic commerce research (14.08.2025)
Published in Journal of theoretical and applied electronic commerce research (14.08.2025)
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Examining Generative AI User Disclosure Intention: A Perceived Affordance Perspective
Zhou, Tao, Wu, Xiaoying
Published in Journal of theoretical and applied electronic commerce research (01.06.2025)
Published in Journal of theoretical and applied electronic commerce research (01.06.2025)
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