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Published in Journal of the Academy of Marketing Science (01.07.2019)
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Published in Journal of the Academy of Marketing Science (01.07.2020)
Published in Journal of the Academy of Marketing Science (01.07.2020)
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Published in Journal of the Academy of Marketing Science (01.03.2018)
Published in Journal of the Academy of Marketing Science (01.03.2018)
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Published in Journal of the Academy of Marketing Science (01.09.2008)
Published in Journal of the Academy of Marketing Science (01.09.2008)
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The future of social media in marketing
Appel, Gil, Grewal, Lauren, Hadi, Rhonda, Stephen, Andrew T.
Published in Journal of the Academy of Marketing Science (01.01.2020)
Published in Journal of the Academy of Marketing Science (01.01.2020)
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How artificial intelligence will change the future of marketing
Davenport, Thomas, Guha, Abhijit, Grewal, Dhruv, Bressgott, Timna
Published in Journal of the Academy of Marketing Science (01.01.2020)
Published in Journal of the Academy of Marketing Science (01.01.2020)
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Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods
Hair, Joseph F., Hult, G. Tomas M., Ringle, Christian M., Sarstedt, Marko, Thiele, Kai Oliver
Published in Journal of the Academy of Marketing Science (01.09.2017)
Published in Journal of the Academy of Marketing Science (01.09.2017)
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A strategic framework for artificial intelligence in marketing
Huang, Ming-Hui, Rust, Roland T.
Published in Journal of the Academy of Marketing Science (01.01.2021)
Published in Journal of the Academy of Marketing Science (01.01.2021)
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Customer experience: fundamental premises and implications for research
Becker, Larissa, Jaakkola, Elina
Published in Journal of the Academy of Marketing Science (01.07.2020)
Published in Journal of the Academy of Marketing Science (01.07.2020)
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