by Nenonen, Suvi, Storbacka, Kaj, Windahl, Charlotta
Published in Journal of the Academy of Marketing Science (01.07.2019)

by Cornwell, T. Bettina, Kwon, Youngbum
Published in Journal of the Academy of Marketing Science (01.07.2020)

by Ding, Ying, Keh, Hean Tat
Published in Journal of the Academy of Marketing Science (01.11.2017)

by Ptok, Annette, Jindal, Rupinder P., Reinartz, Werner J.
Published in Journal of the Academy of Marketing Science (01.11.2018)

by Vorhies, Douglas W., Orr, Linda M., Bush, Victoria D.
Published in Journal of the Academy of Marketing Science (01.10.2011)

by Etgar, Michael
Published in Journal of the Academy of Marketing Science (2008)

by Brown, T. J.
Published in Journal of the Academy of Marketing Science (01.04.2006)

by Stock, R. M., Hoyer, W. D.
Published in Journal of the Academy of Marketing Science (01.10.2005)

by Lee, Na Young, Noble, Stephanie M, Biswas, Dipayan
Published in Journal of the Academy of Marketing Science (01.03.2018)

by Weijters, Bert, Schillewaert, Niels, Geuens, Maggie
Published in Journal of the Academy of Marketing Science (01.09.2008)

by Jayachandran, Satish, Hewett, Kelly, Kaufman, Peter
Published in Journal of the Academy of Marketing Science (01.07.2004)

by Slater, S. F., Narver, J. C.
Published in Journal of the Academy of Marketing Science (01.01.2000)

by Blut, Markus, Wang, Cheng, Wünderlich, Nancy V., Brock, Christian
Published in Journal of the Academy of Marketing Science (01.07.2021)

by Huang, Ming-Hui, Rust, Roland T.
Published in Journal of the Academy of Marketing Science (01.01.2021)

by Davenport, Thomas, Guha, Abhijit, Grewal, Dhruv, Bressgott, Timna
Published in Journal of the Academy of Marketing Science (01.01.2020)

by Hennig-Thurau, Thorsten, Aliman, Dorothea N, Herting, Alina M, Cziehso, Gerrit P, Linder, Marc, Kübler, Raoul V
Published in Journal of the Academy of Marketing Science (01.07.2023)

by Appel, Gil, Grewal, Lauren, Hadi, Rhonda, Stephen, Andrew T.
Published in Journal of the Academy of Marketing Science (01.01.2020)

by Leung, Fine F., Gu, Flora F., Palmatier, Robert W.
Published in Journal of the Academy of Marketing Science (01.03.2022)

by Becker, Larissa, Jaakkola, Elina
Published in Journal of the Academy of Marketing Science (01.07.2020)

by Rai, Arun
Published in Journal of the Academy of Marketing Science (01.01.2020)