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Published in Journal of marketing management (12.02.2020)
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Published in Journal of marketing management (12.02.2020)
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Published in Journal of marketing management (23.03.2016)
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Published in Journal of marketing management (23.03.2016)
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Published in Journal of marketing management (04.05.2019)
Published in Journal of marketing management (04.05.2019)
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Published in Journal of marketing management (12.02.2023)
Published in Journal of marketing management (12.02.2023)
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Rundle-Thiele, Sharyn, David, Patricia, Willmott, Taylor, Pang, Bo, Eagle, Lynne, Hay, Rachel
Published in Journal of marketing management (02.01.2019)
Published in Journal of marketing management (02.01.2019)
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Influencer marketing: brand control, commercial orientation and post credibility
Martínez-López, Francisco J., Anaya-Sánchez, Rafael, Esteban-Millat, Irene, Torrez-Meruvia, Harold, D'Alessandro, Steven, Miles, Morgan
Published in Journal of marketing management (21.11.2020)
Published in Journal of marketing management (21.11.2020)
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