Search Results - "Journal of marketing communications" :: K.UTB vyhledávací portál

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The effect of social media communication on consumer perceptions of brands

by Schivinski, Bruno, Dabrowski, Dariusz
Published in Journal of marketing communications (03.03.2016)

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Social media or shopping websites? The influence of eWOM on consumers' online purchase intentions

by Erkan, Ismail, Evans, Chris
Published in Journal of marketing communications (18.08.2018)

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Understanding online firestorms: Negative word-of-mouth dynamics in social media networks

by Pfeffer, J., Zorbach, T., Carley, K. M.
Published in Journal of marketing communications (2014)

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The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

by Ibrahim, Blend, Aljarah, Ahmad
Published in Journal of marketing communications (02.01.2023)

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Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost

by Zolkepli, Izzal Asnira, Mukhiar, Sharifah Nadiah Syed, Tan, Chekfoung
Published in Journal of marketing communications (18.08.2021)

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Twitter and politics: Evidence from the US presidential elections 2016

by Buccoliero, Luca, Bellio, Elena, Crestini, Giulia, Arkoudas, Alessandra
Published in Journal of marketing communications (02.01.2020)

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What triggers young Millennials to purchase eco-friendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern

by Heo, Jun, Muralidharan, Sidharth
Published in Journal of marketing communications (19.05.2019)

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Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience

by Gvili, Yaniv, Levy, Shalom
Published in Journal of marketing communications (02.01.2021)

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Beyond blockchain: How tokens trigger the internet of value and what marketing researchers need to know about them

by Treiblmaier, Horst
Published in Journal of marketing communications (03.04.2023)

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Building strong brands in a modern marketing communications environment

by Keller, Kevin Lane
Published in Journal of marketing communications (01.07.2009)

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The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness

by Chu, Shu-Chuan, Deng, Tao, Mundel, Juan
Published in Journal of marketing communications (02.01.2024)

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Should businesses take a stand? Effects of perceived psychological distance on consumers' expectation and evaluation of corporate social advocacy

by Xu, Hao, Lee, Eugene, Rim, Hyejoon
Published in Journal of marketing communications (17.11.2022)

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eWOM credibility on social networking sites: A framework

by Moran, Gillian, Muzellec, Laurent
Published in Journal of marketing communications (04.03.2017)

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Fostering Consumer-Brand Relationships through social media brand communities

by Santos, Zélia Raposo, Coelho, Pedro Simões, Rita, Paulo
Published in Journal of marketing communications (03.10.2022)

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Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising

by Segijn, Claire M., van Ooijen, Iris
Published in Journal of marketing communications (17.02.2022)

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Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA

by Tsai, Wan-Hsiu Sunny, Men, Linjuan Rita
Published in Journal of marketing communications (02.01.2017)

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Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour

by Taufique, Khan Md Raziuddin
Published in Journal of marketing communications (03.04.2022)

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Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations

by Mahmoud, Ali B., Ball, Joan, Rubin, Daniel, Fuxman, Leonora, Mohr, Iris, Hack-Polay, Dieu, Grigoriou, Nicholas, Wakibi, Aziz
Published in Journal of marketing communications (17.11.2022)

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How 'social' are social media? A cross-cultural comparison of online and offline purchase decision influences

by Goodrich, Kendall, de Mooij, Marieke
Published in Journal of marketing communications (2014)

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Influencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media

by Ibáñez-Sánchez, Sergio, Flavián, Marta, Casaló, Luis V., Belanche, Daniel
Published in Journal of marketing communications (04.07.2022)

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