Search Results - "Journal of macromarketing" :: K.UTB vyhledávací portál

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Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power

by Kotler, Philip, Kartajaya, Hermawan, Alaydrus, Abdullah
Published in Journal of macromarketing (01.06.2021)

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Sustainable Marketing: Market-Driving, Not Market-Driven

by Sheth, Jagdish N., Parvatiyar, Atul
Published in Journal of macromarketing (01.03.2021)

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Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

by Laczniak, Gene, Shultz, Clifford
Published in Journal of macromarketing (01.06.2021)

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Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory

by Claudy, Marius C., Peterson, Mark, O’Driscoll, Aidan
Published in Journal of macromarketing (01.12.2013)

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AI is Changing the World: For Better or for Worse?

by Grewal, Dhruv, Guha, Abhijit, Becker, Marc
Published in Journal of macromarketing (01.12.2024)

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Macromarketing Metrics of Consumer Well-Being: An Update

by Sirgy, M. Joseph
Published in Journal of macromarketing (01.03.2021)

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The Role of Style Versus Fashion Orientation on Sustainable Apparel Consumption

by Gupta, Shipra, Gwozdz, Wencke, Gentry, James
Published in Journal of macromarketing (01.06.2019)

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Sustainable Markets: Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion

by Ozdamar Ertekin, Zeynep, Atik, Deniz
Published in Journal of macromarketing (01.03.2015)

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Sustainability as Megatrend: Two Schools of Macromarketing Thought

by Mittelstaedt, John D., Shultz, Clifford J., Kilbourne, William E., Peterson, Mark
Published in Journal of macromarketing (01.09.2014)

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Macro-social Marketing

by Kennedy, Ann-Marie
Published in Journal of macromarketing (01.09.2016)

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Why and How Commercial Marketing Should Promote Sufficient Consumption: A Systematic Literature Review

by Gossen, Maike, Ziesemer, Florence, Schrader, Ulf
Published in Journal of macromarketing (01.09.2019)

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The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life

by Olsen, Svein Ottar, Khoi, Nguyen Huu, Tuu, Ho Huy
Published in Journal of macromarketing (01.03.2022)

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The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities

by Casais, Beatriz, Faria, Joana
Published in Journal of macromarketing (01.03.2022)

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Brands, Truthiness and Post-Fact: Managing Brands in a Post-Rational World

by Berthon, Pierre R., Pitt, Leyland F.
Published in Journal of macromarketing (01.06.2018)

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Formation, Growth, and Adaptive Change in Marketing Systems

by Layton, Roger A.
Published in Journal of macromarketing (01.09.2015)

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dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood

by Campana, Mario, Van den Bossche, Astrid, Miller, Bryoney
Published in Journal of macromarketing (01.12.2020)

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Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide

by Akaka, Melissa Archpru, Vargo, Stephen L., Nariswari, Angeline, O'Brien, Matthew
Published in Journal of macromarketing (01.03.2023)

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Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

by Shapiro, Stanley, Beninger, Stefanie, Domegan, Christine, Reppel, Alexander, Stanton, Julie, Watson, Forrest
Published in Journal of macromarketing (01.03.2021)

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Sustainability Outcomes in SMEs: A Configurational View of the Interplay of Strategic Orientations and Environmental Conditions

by Khizar, Hafiz Muhammad Usman, Iqbal, Muhammad Jawad, Murshed, Feisal, Ahsan, Mujtaba
Published in Journal of macromarketing (01.06.2024)

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Anti-Consumption as the Study of Reasons against

by Chatzidakis, Andreas, Lee, Michael S. W.
Published in Journal of macromarketing (01.09.2013)

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