Search Results - "Journal of interactive marketing" :: K.UTB vyhledávací portál

Transforming the Customer Experience Through New Technologies

by Hoyer, Wayne D., Kroschke, Mirja, Schmitt, Bernd, Kraume, Karsten, Shankar, Venkatesh
Published in Journal of interactive marketing (01.08.2020)

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The Role of Social Media Content Format and Platform in Users' Engagement Behavior

by Shahbaznezhad, Hamidreza, Dolan, Rebecca, Rashidirad, Mona
Published in Journal of interactive marketing (01.02.2021)

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Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

by Hollebeek, Linda D., Macky, Keith
Published in Journal of interactive marketing (01.02.2019)

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Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

by Yim, Mark Yi-Cheon, Chu, Shu-Chuan, Sauer, Paul L.
Published in Journal of interactive marketing (01.08.2017)

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Artificial Intelligence and Marketing: Pitfalls and Opportunities

by De Bruyn, Arnaud, Viswanathan, Vijay, Beh, Yean Shan, Brock, Jürgen Kai-Uwe, von Wangenheim, Florian
Published in Journal of interactive marketing (01.08.2020)

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Brave New World? On AI and the Management of Customer Relationships

by Libai, Barak, Bart, Yakov, Gensler, Sonja, Hofacker, Charles F., Kaplan, Andreas, Kötterheinrich, Kim, Kroll, Eike Benjamin
Published in Journal of interactive marketing (01.08.2020)

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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

by Hollebeek, Linda D., Glynn, Mark S., Brodie, Roderick J.
Published in Journal of interactive marketing (01.05.2014)

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Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience

by Petit, Olivia, Velasco, Carlos, Spence, Charles
Published in Journal of interactive marketing (01.02.2019)

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The Role of Marketing in Digital Business Platforms

by Rangaswamy, Arvind, Moch, Nicole, Felten, Claudio, van Bruggen, Gerrit, Wieringa, Jaap E., Wirtz, Jochen
Published in Journal of interactive marketing (01.08.2020)

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Past, Present, and Future of Electronic Word of Mouth (EWOM)

by Verma, Sanjeev, Yadav, Neha
Published in Journal of interactive marketing (01.02.2021)

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“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook

by Boerman, Sophie C., Willemsen, Lotte M., Van Der Aa, Eva P.
Published in Journal of interactive marketing (01.05.2017)

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What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature

by King, Robert Allen, Racherla, Pradeep, Bush, Victoria D.
Published in Journal of interactive marketing (01.08.2014)

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A Meta-analysis of Online Trust Relationships in E-commerce

by Kim, Yeolib, Peterson, Robert A.
Published in Journal of interactive marketing (01.05.2017)

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Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]

by Eppmann, René, Bekk, Magdalena, Klein, Kristina
Published in Journal of interactive marketing (01.08.2018)

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More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers

by Pittman, Matthew, Abell, Annika
Published in Journal of interactive marketing (01.11.2021)

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How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness

by Kang, Hyo Jeong, Shin, Jung-hye, Ponto, Kevin
Published in Journal of interactive marketing (01.02.2020)

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What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram

by Rietveld, Robert, van Dolen, Willemijn, Mazloom, Masoud, Worring, Marcel
Published in Journal of interactive marketing (01.02.2020)

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Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)

by Buzeta, Cristian, De Pelsmacker, Patrick, Dens, Nathalie
Published in Journal of interactive marketing (01.11.2020)

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Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands

by Visentin, Marco, Pizzi, Gabriele, Pichierri, Marco
Published in Journal of interactive marketing (01.02.2019)

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Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

by Wang, Zhan, Kim, Hyun Gon
Published in Journal of interactive marketing (01.08.2017)

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