Social CRM as a business strategy
Woodcock, Neil, Green, Andrew, Starkey, Michael
Published in Journal of database marketing & customer strategy management (01.03.2011)
Published in Journal of database marketing & customer strategy management (01.03.2011)
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Journal Article
Community relationship management and social media
Ang, Lawrence
Published in Journal of database marketing & customer strategy management (01.03.2011)
Published in Journal of database marketing & customer strategy management (01.03.2011)
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Journal Article
The effect of retail service quality and product quality on customer loyalty
Yuen, Euphemia F T, Chan, Sian S L
Published in Journal of database marketing & customer strategy management (01.09.2010)
Published in Journal of database marketing & customer strategy management (01.09.2010)
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Journal Article
Is SCRM really a good social media strategy?
Ang, Lawrence
Published in Journal of database marketing & customer strategy management (01.09.2011)
Published in Journal of database marketing & customer strategy management (01.09.2011)
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Journal Article
Staying customer-focused and trusted: Web 2.0 and Customer 2.0 in financial services
Stone, Merlin
Published in Journal of database marketing & customer strategy management (01.06.2009)
Published in Journal of database marketing & customer strategy management (01.06.2009)
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Journal Article
In-memory analytics – strategies for real-time CRM
Acker, Olaf, Gröne, Florian, Blockus, Adrian, Bange, Carsten
Published in Journal of database marketing & customer strategy management (01.06.2011)
Published in Journal of database marketing & customer strategy management (01.06.2011)
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Journal Article
Geographical indication as a market orientation strategy: An analysis of producers of high-quality wines in Southern Brazil
de Mattos Fagundes, Paloma, Padilha, Ana Claudia Machado, Sluszz, Thaisy, Padula, Antonio Domingos
Published in Journal of database marketing & customer strategy management (01.09.2012)
Published in Journal of database marketing & customer strategy management (01.09.2012)
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Journal Article