Search Results - "Journal of current issues and research in advertising" :: K.UTB vyhledávací portál

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Understanding Bad-Boy Celebrity Endorser Effectiveness: The Fantasy-Based Relationship, Hedonic Consumption, and Congruency Model

by Bennett, Delancy, Diamond, William, Miller, Elizabeth, Williams, Jerome
Published in Journal of current issues and research in advertising (02.01.2020)

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Being Human: How Anthropomorphic Presentations Can Enhance Advertising Effectiveness

by Hart, Phillip, Royne, Marla B.
Published in Journal of current issues and research in advertising (03.07.2017)

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Measuring Attitude toward the Brand and Purchase Intentions

by Spears, Nancy, Singh, Surendra N.
Published in Journal of current issues and research in advertising (01.09.2004)

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Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements

by Törn, Fredrik
Published in Journal of current issues and research in advertising (01.01.2012)

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A Revised Model of Animosity: The Impact of Anti-Japanese Sentiment on Consumer Behavior in China

by Tian, Song, Pasadeos, Yorgo
Published in Journal of current issues and research in advertising (16.08.2012)

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How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising

by Reichert, Tom, Childers, Courtney Carpenter, Reid, Leonard N.
Published in Journal of current issues and research in advertising (01.01.2012)

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The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study

by Pascal, Vincent J., Sprott, David E., Muehling, Darrel D.
Published in Journal of current issues and research in advertising (01.03.2002)

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Gender Sex-Role Portrayals in International Television Advertising over Time: The Australian Experience

by Milner, Laura M., Higgs, Bronwyn
Published in Journal of current issues and research in advertising (01.09.2004)

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Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement

by Pittman, Matthew, Oeldorf-Hirsch, Anne, Brannan, Ashley
Published in Journal of current issues and research in advertising (02.01.2022)

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Do Digital Natives Recognize Digital Influence? Generational Differences and Understanding of Social Media Influencers

by Childers, Courtney, Boatwright, Brandon
Published in Journal of current issues and research in advertising (02.10.2021)

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Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer-Follower Relation and Drive Advertising Effectiveness

by Lou, Chen, Taylor, Charles R., Zhou, Xuan
Published in Journal of current issues and research in advertising (02.01.2023)

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Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners' and Consumers' Perspectives

by Wan, Anan, Jiang, Mengtian (Montina)
Published in Journal of current issues and research in advertising (03.07.2023)

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Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image

by Kim, Jihoon (Jay), Shinaprayoon, Thitapa, Ahn, Sun Joo (Grace)
Published in Journal of current issues and research in advertising (02.01.2022)

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The Impact of Sports Sponsorship on Consumers' Brand Attitudes and Recall: The Case of NASCAR Fans

by Levin, Aron M., Joiner, Chris, Cameron, Gary
Published in Journal of current issues and research in advertising (01.09.2001)

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Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages

by Buckley, Anna Christine, Yannopoulou, Natalia, Gorton, Matthew, Lie, Sherly
Published in Journal of current issues and research in advertising (01.10.2024)

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Influencer Marketing Between Mothers: The Impact of Disclosure and Visual Brand Promotion

by Holiday, Steven, Densley, Rebecca L., Norman, Mary S.
Published in Journal of current issues and research in advertising (28.08.2021)

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Digital Advertising in the Age of Generative AI

by Baek, Tae Hyun
Published in Journal of current issues and research in advertising (03.07.2023)

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College-Aged Young Consumers' Perceptions of Social Media Marketing: The Story of Instagram

by Chen, Huan
Published in Journal of current issues and research in advertising (02.01.2018)

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Virtual Influencers versus Real Influencers Advertising in the Metaverse, Understanding the Perceptions, and Interactions with Users

by Haikel-Elsabeh, Marie
Published in Journal of current issues and research in advertising (03.07.2023)

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