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Gym Membership Programs: Image Motivation and Conditional Discount Framing
Pan, Xiaofei, Yoon, Sukki
Published in Journal of current issues and research in advertising (03.07.2022)
Published in Journal of current issues and research in advertising (03.07.2022)
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The Ideal Advertising Professor: A ZMET-Based Inquiry
Anghelcev, George, Sar, Sela, Moultrie, Jas L., Naqvi, S. Shageaa
Published in Journal of current issues and research in advertising (03.04.2023)
Published in Journal of current issues and research in advertising (03.04.2023)
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The Influence of Temporal Frame on Guilt and Shame Appeals
Pounders, Kathrynn R., Royne, Marla B., Lee, Seungae
Published in Journal of current issues and research in advertising (01.01.2019)
Published in Journal of current issues and research in advertising (01.01.2019)
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Insights about the Ethical and Moral State of Advertising Practitioners
Richardson-Greenfield, Pam, La Ferle, Carrie
Published in Journal of current issues and research in advertising (03.04.2021)
Published in Journal of current issues and research in advertising (03.04.2021)
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Advertising in a Quantified World: A Proposed Model of Consumer Trust, Attitude Toward Personalized Advertising And Outcome Expectancies
Brinson, Nancy H., Eastin, Matthew S., Bright, Laura F.
Published in Journal of current issues and research in advertising (02.01.2019)
Published in Journal of current issues and research in advertising (02.01.2019)
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Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment
Milfeld, Tyler, Haley, Eric
Published in Journal of current issues and research in advertising (02.01.2022)
Published in Journal of current issues and research in advertising (02.01.2022)
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Connecting without Connection: Using Social Media to Analyze Problematic Drinking Behavior among Mothers
Crawford, Elizabeth Crisp, Daniel, Emory Stephen, Yakubova, Muhabbat, Peiris, Ishan Kodagoda
Published in Journal of current issues and research in advertising (03.05.2020)
Published in Journal of current issues and research in advertising (03.05.2020)
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Creatives in the Office: Personality and the Environmental Effects of Workspace
Needle, Rose, Mallia, K. L.
Published in Journal of current issues and research in advertising (28.08.2021)
Published in Journal of current issues and research in advertising (28.08.2021)
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Using Photovoice Research for Advertising Theory
Rodgers, Shelly, Belobrovkina, Evgeniia
Published in Journal of current issues and research in advertising (03.04.2022)
Published in Journal of current issues and research in advertising (03.04.2022)
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Celebrity Investors and the Success of Crowdfunding Campaigns
Agnihotri, Arpita, Bhattacharya, Saurabh, Prasad, Satya
Published in Journal of current issues and research in advertising (28.08.2021)
Published in Journal of current issues and research in advertising (28.08.2021)
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Marketing Professionals' Views on Online Advertising Fraud
Dörnyei, Krisztina Rita
Published in Journal of current issues and research in advertising (03.04.2021)
Published in Journal of current issues and research in advertising (03.04.2021)
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Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website
Lee, Mira, Rodgers, Shelly, Kim, Mikyoung
Published in Journal of current issues and research in advertising (01.09.2009)
Published in Journal of current issues and research in advertising (01.09.2009)
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Culture and Health Persuasion: Differences between Koreans and Americans
Yoon, Sukki, Lalwani, Ashok K., Vargas, Patrick T., Kim, Kacy, Taylor, Charles R.
Published in Journal of current issues and research in advertising (02.01.2021)
Published in Journal of current issues and research in advertising (02.01.2021)
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