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COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory
Belobrovkina, Evgeniia, Rodgers, Shelly
Published in Journal of current issues and research in advertising (02.10.2023)
Published in Journal of current issues and research in advertising (02.10.2023)
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Culture at Arm's Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers
Shabalina, Olga, Nelson, Michelle R., Lobodenko, Lidiia K., Hong, Na
Published in Journal of current issues and research in advertising (02.01.2023)
Published in Journal of current issues and research in advertising (02.01.2023)
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Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube
Wen, Taylor Jing, Chuan, Ching-Hua, Yang, Jing, Tsai, Wanhsiu Sunny
Published in Journal of current issues and research in advertising (03.04.2022)
Published in Journal of current issues and research in advertising (03.04.2022)
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Understanding the Value of Street Art for Artists, Consumers, and Brands
Cárdenas, Diana, Castaño, Raquel, Quintanilla, Claudia, Ayala, Edgardo
Published in Journal of current issues and research in advertising (03.04.2022)
Published in Journal of current issues and research in advertising (03.04.2022)
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Digital Body Disturbances in Advertising: Attraction or Repulsion?
Callister, Mark, Stern, Lesa A., John, Kevin K., Seipel, Melissa
Published in Journal of current issues and research in advertising (02.01.2022)
Published in Journal of current issues and research in advertising (02.01.2022)
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What Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increases Shares, Likes, and Comments to Influence Organic Viral Reach
Quesenberry, Keith A., Coolsen, Michael K.
Published in Journal of current issues and research in advertising (01.01.2019)
Published in Journal of current issues and research in advertising (01.01.2019)
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Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry
Bae, Jongwan, Oh, Hannah, Kim, Seungbeom
Published in Journal of current issues and research in advertising (02.01.2023)
Published in Journal of current issues and research in advertising (02.01.2023)
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How Can We Minimize Visual Stereotypes in Ads?
Yan, Qiang (Tony), Hyman, Michael R.
Published in Journal of current issues and research in advertising (03.04.2022)
Published in Journal of current issues and research in advertising (03.04.2022)
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