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Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising
La Ferle, Carrie, Muralidharan, Sidharth, Roth-Cohen, Osnat
Published in Journal of current issues and research in advertising (03.07.2025)
Published in Journal of current issues and research in advertising (03.07.2025)
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DEI and Sweden's Middle Way: The Drive for Social Impact Through Inclusive Advertising
Timke, Edward, Grow, Jean M.
Published in Journal of current issues and research in advertising (03.07.2025)
Published in Journal of current issues and research in advertising (03.07.2025)
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The Role of Religiosity in Shaping Consumer Reactions to Gay Models in Luxury Ads
Chinchanachokchai, Sydney
Published in Journal of current issues and research in advertising (03.07.2025)
Published in Journal of current issues and research in advertising (03.07.2025)
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Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals
Milfeld, Tyler, Pittman, Matthew, Taylor, Charles R.
Published in Journal of current issues and research in advertising (03.04.2025)
Published in Journal of current issues and research in advertising (03.04.2025)
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The Effect of Sponsorship Disclosure in YouTube Product Reviews
Pfeuffer, Alexander, Lu, Xinyu, Zhang, Yiran, Huh, Jisu
Published in Journal of current issues and research in advertising (02.10.2021)
Published in Journal of current issues and research in advertising (02.10.2021)
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Expertise and Playfulness of Social Media Influencers
Kim, Minseong, Baek, Tae Hyun
Published in Journal of current issues and research in advertising (02.01.2025)
Published in Journal of current issues and research in advertising (02.01.2025)
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Intersectional Political Consumerism on TikTok: How Selective Exposure to Content Creators and TikTok Advertising Engagement Influence Black Cisgender Heterosexual and Black LGBTQ Consumers
Li, Minjie, Haley, Eric, Youn, Kibum
Published in Journal of current issues and research in advertising (24.07.2025)
Published in Journal of current issues and research in advertising (24.07.2025)
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Driving Social Impact: Expanding the Lens and Reach of Inclusive Advertising
Zayer, Linda Tuncay, La Ferle, Carrie, Thomas, Kevin
Published in Journal of current issues and research in advertising (03.07.2025)
Published in Journal of current issues and research in advertising (03.07.2025)
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Encountering Age in the Digital Age: Understanding the Impact of Granfluencers on Youth
Wang, Yan, Taylor, Charles R.
Published in Journal of current issues and research in advertising (30.06.2025)
Published in Journal of current issues and research in advertising (30.06.2025)
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Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women
van Gogh, Roseline, Poels, Karolien, Walrave, Michel
Published in Journal of current issues and research in advertising (03.04.2025)
Published in Journal of current issues and research in advertising (03.04.2025)
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