Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective
Kempen, Elizabeth, Tobias-Mamina, Rejoice, Strydom, Mariette, Christie, Lorna, Makopo, Mirriam
Published in Journal of Marketing and Consumer Behaviour in Emerging Markets (10.05.2023)
Published in Journal of Marketing and Consumer Behaviour in Emerging Markets (10.05.2023)
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Journal Article
Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective
Kempen, Elizabeth, Tobias-Mamina, Rejoice, Strydom, Mariette, Christie, Lorna, Makopo, Mirriam
Published in Journal of Marketing and Consumer Behaviour in Emerging Markets (2023)
Get full text
Published in Journal of Marketing and Consumer Behaviour in Emerging Markets (2023)
Journal Article
Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension
Kempen, Elizabeth, Christie, Lorna
Published in Journal of Marketing and Consumer Behaviour in Emerging Markets (12.04.2022)
Published in Journal of Marketing and Consumer Behaviour in Emerging Markets (12.04.2022)
Get full text
Journal Article