Search Results - "Journal of Advertising Education" :: K.UTB vyhledávací portál

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Teaching Programmatic Buying in a Media Planning Class

by Wu, Linwan, Andrews, Allyssa
Published in Journal of advertising education (01.11.2024)

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Teaching Sustainable Advertising: A Trialogue Course-Project Using the SHIFT Framework

by Mishra, Karen E., Tuten, Tracy L., Mishra, Aneil K.
Published in Journal of advertising education (01.11.2024)

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Editor’s Letter: Technology, Ethics, and Advertising Instruction

by Mundel, Juan
Published in Journal of advertising education (01.11.2024)

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Ethical Consumption as Fetishism: Unmasking Capitalist Ideologies, Social Distinctions, and the Educational Imperative

by Han, Nah Ray
Published in Journal of advertising education (01.11.2024)

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Certified Ethical Advertising Executive: An Online Tool for Teaching Advertising Ethics

by McAlister, Anna R., Richards, Jef I., Torrance, Aileen T.
Published in Journal of advertising education (01.11.2024)

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Doing the Right Thing in Advertising: Moral Education and Training

by Schauster, Erin
Published in Journal of advertising education (01.11.2024)

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To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

by Wan, Anan
Published in Journal of advertising education (01.11.2024)

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AEJMC Advertising Division 2023 Teaching Pre-Conference Review: Innovating Data Storytelling and Visualization With Artificial Intelligence and Chat Generative Pre-trained Transformer

by Spring, Robin, Lou, Shanshan
Published in Journal of advertising education (01.05.2024)

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Training Concerns of Micro-influencers on Advertising and Marketing

by Fernández-Gómez, Erika, Feijoo, Beatriz, Morante Bonet, Miriam
Published in Journal of advertising education (01.05.2024)

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Editor’s Letter

by Mundel, Juan
Published in Journal of advertising education (01.05.2024)

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Editor’s Letter

by Mundel Juan
Published in Journal of advertising education (01.05.2024)

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Editor’s Letter

by Mundel, Juan
Published in Journal of advertising education (01.05.2024)

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Revisiting the Impact of the Pandemic on Cultural Diversity in Advertising and Public Relations Courses

by Park, Sung Eun, Kim, Yeojin, Kim, Eunyoung
Published in Journal of advertising education (01.05.2024)

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Personality Traits of Creative Advertising Professionals

by Devlin, Michael B.
Published in Journal of advertising education (01.05.2024)

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Generation-Z Enters the Advertising Workplace: Expectations Through a Gendered Lens

by Grow, Jean M., Yang, Shiyu
Published in Journal of advertising education (01.05.2018)

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A New Approach to Advertising Education: The Transformative Impact of a Collaborative Research Laboratory

by Deng, Tao, Kim, Hyejin, Uysal, Nur
Published in Journal of advertising education (01.11.2023)

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Preparing for the New Era of Artificial Intelligence: My Experience of Teaching “Artificial Intelligence in Advertising”

by Yang, Jing
Published in Journal of advertising education (01.11.2023)

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Beyond Colorblindness in Advertising Education: Multiculturalism and Advertising Pedagogy Since the 2020 Racial Reckoning

by Norman, Mario V., McFarlane-Alvarez, Susan
Published in Journal of advertising education (01.11.2023)

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Editor’s Letter

by Mundel Juan
Published in Journal of advertising education (01.11.2023)

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Editor’s Letter

by Mundel, Juan
Published in Journal of advertising education (01.11.2023)

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Journal Article

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