Search Results - "Johnston, Wesley James" :: K.UTB vyhledávací portál | TBU Library Retrieval Portal

How multiple strategic orientations impact brand equity of B2B SMEs

by Anees-ur-Rehman, Muhammad, Johnston, Wesley James
Published in Journal of strategic marketing (17.11.2019)

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Journal Article

A meta-analytic review of influence strategies in marketing channel relationships

A meta-analytic review of influence strategies in marketing channel relationships

by Johnston, Wesley James, Le, Angelina Nhat Hanh, Cheng, Julian Ming-Sung
Published in Journal of the Academy of Marketing Science (01.07.2018)

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Journal Article