Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng, Zhang, Jonathan Z.
Published in Journal of the Academy of Marketing Science (01.09.2021)
Published in Journal of the Academy of Marketing Science (01.09.2021)
Get full text
Journal Article
Social Competency and New Product Development Performance
Jifeng Mu, Gengmiao Zhang, MacLachlan, D L
Published in IEEE transactions on engineering management (01.05.2011)
Published in IEEE transactions on engineering management (01.05.2011)
Get full text
Journal Article
Outside-in marketing capability and firm performance
Mu, Jifeng, Bao, Yongchuan, Sekhon, Tejvir, Qi, Jiayin, Love, Edwin
Published in Industrial marketing management (01.11.2018)
Published in Industrial marketing management (01.11.2018)
Get full text
Journal Article
Who Knows What in NPD Teams: Communication Context, Mode, and Task Contingencies
Tang, Fangcheng, Mu, Jifeng, Thomas, Ellen
Published in The Journal of product innovation management (01.05.2015)
Published in The Journal of product innovation management (01.05.2015)
Get full text
Journal Article
Online group influence and digital product consumption
Mu, Jifeng, Thomas, Ellen, Qi, Jiayin, Tan, Yong
Published in Journal of the Academy of Marketing Science (01.09.2018)
Published in Journal of the Academy of Marketing Science (01.09.2018)
Get full text
Journal Article
Disseminative capacity, organizational structure and knowledge transfer
Tang, Fangcheng, Mu, Jifeng, MacLachlan, Douglas L.
Published in Expert systems with applications (01.03.2010)
Published in Expert systems with applications (01.03.2010)
Get full text
Journal Article