Strategic change and innovation reputation: Opening up the innovation process
Morgan, Todd, Obal, Michael, Jewell, Robert D.
Published in Journal of business research (01.08.2021)
Published in Journal of business research (01.08.2021)
Get full text
Journal Article
What’s in a name? Scent brand names, olfactory imagery, and purchase intention
Meng, Hua (Meg), Zamudio, César, Jewell, Robert D
Published in The journal of product & brand management (24.02.2021)
Published in The journal of product & brand management (24.02.2021)
Get full text
Journal Article
Not so bad after all: How format influences review writers' post‐review evaluations
Grigsby, Jamie L., Zamudio, César, Jewell, Robert D.
Published in Journal of consumer behaviour (01.11.2022)
Published in Journal of consumer behaviour (01.11.2022)
Get full text
Journal Article
How brand innovativeness creates advertising flexibility
Barone, Michael J., Jewell, Robert D.
Published in Journal of the Academy of Marketing Science (01.05.2014)
Published in Journal of the Academy of Marketing Science (01.05.2014)
Get full text
Journal Article
The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations
Saenger, Christina, Jewell, Robert D., Grigsby, Jamie L.
Published in Journal of advertising (03.07.2017)
Published in Journal of advertising (03.07.2017)
Get full text
Journal Article
Hidden consumption behaviour: an alternative response to social group influence
Thomas, Veronica L, Jewell, Robert D, Wiggins Johnson, Jennifer
Published in European journal of marketing (13.04.2015)
Published in European journal of marketing (13.04.2015)
Get full text
Journal Article
The tangled web we weave: Deceptive consumption behaviors as a means to cope with identity threat
Thomas, Veronica L., Johnson, Jennifer Wiggins, Jewell, Robert D.
Published in Marketing theory (01.12.2016)
Published in Marketing theory (01.12.2016)
Get full text
Journal Article