Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction
Jang, Sungha, Prasad, Ashutosh, Ratchford, Brian T.
Published in Journal of interactive marketing (01.11.2017)
Published in Journal of interactive marketing (01.11.2017)
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Journal Article
The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping, (George) Cai, Gangshu, Song, Reo, Jang, Sungha
Published in European journal of operational research (16.05.2019)
Published in European journal of operational research (16.05.2019)
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Journal Article
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung, Jang, Sungha, Shin, Hyun S.
Published in Journal of business research (01.06.2021)
Published in Journal of business research (01.06.2021)
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Journal Article
Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis
Song, Reo, Kim, Ho, Lee, Gene Moo, Jang, Sungha
Published in Journal of business ethics (01.09.2019)
Published in Journal of business ethics (01.09.2019)
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Journal Article
Understanding important hotel attributes from the consumer perspective over time
Jang, Sungha, Liu, Tian, Kang, Ji Hye, Yang, Huichen
Published in Australasian marketing journal (01.02.2018)
Published in Australasian marketing journal (01.02.2018)
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Journal Article
Reinforcement learning and risk preference in equity linked notes markets
Song, Reo, Jang, Sungha, Wang, Yingdi, Hanssens, Dominique M., Suh, Jaebeom
Published in Journal of empirical finance (01.12.2021)
Published in Journal of empirical finance (01.12.2021)
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Journal Article
Mediation analysis revisited: Practical suggestions for addressing common deficiencies
Kim, Jungkeun, Hwang, Euejung, Phillips, Megan, Jang, Sungha, Kim, Jae-Eun, Spence, Mark T., Park, Jongwon
Published in Australasian marketing journal (01.02.2018)
Published in Australasian marketing journal (01.02.2018)
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Journal Article
Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited
Kim, Jungkeun, (Gina) Cui, Yuanyuan, Jang, Sungha, Spence, Mark T., Park, Jongwon
Published in Australasian marketing journal (01.05.2019)
Published in Australasian marketing journal (01.05.2019)
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Journal Article
Does haste always make waste? Service quantity, service quality, and incentives in speed-intensive service firms
Song, Chanho, Jang, Sungha, Wiggins, Jennifer, Nowlin, Edward
Published in Service business (01.06.2019)
Published in Service business (01.06.2019)
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Journal Article
Response to regarding Mediation Analysis Revisited
Kim, Jungkeun, (Gina) Cui, Yuanyuan, Jang, Sungha, Spence, Mark T., Park, Jongwon
Published in Australasian marketing journal (01.05.2019)
Published in Australasian marketing journal (01.05.2019)
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Journal Article