Effects of economic and social satisfaction on partner trust: An investigation of temporal carryover effects
Ha, Hong-Youl, Lee, Myung-Soo, Janda, Swinder
Published in European journal of marketing (08.02.2016)
Published in European journal of marketing (08.02.2016)
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Journal Article
A new understanding of satisfaction model in e-re-purchase situation
Ha, Hong-Youl, Janda, Swinder, Muthaly, Siva K
Published in European journal of marketing (01.01.2010)
Published in European journal of marketing (01.01.2010)
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Journal Article
Development of brand equity: evaluation of four alternative models
Ha, Hong-Youl, Janda, Swinder, Muthaly, Siva
Published in The Service industries journal (01.06.2010)
Published in The Service industries journal (01.06.2010)
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Journal Article
Identification and Aftermarket Personalization with Durable Goods
Donavan, D. Todd, Janda, Swinder, Maxham III, James G.
Published in Psychology & marketing (01.06.2015)
Published in Psychology & marketing (01.06.2015)
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Journal Article
Effects of economic and social satisfaction on partner trust
Ha, Hong-Youl, Lee, Myung-Soo, Janda, Swinder
Published in European journal of marketing (08.02.2016)
Published in European journal of marketing (08.02.2016)
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Journal Article
The effects of advertising spending on brand loyalty in services
Ha, Hong-Youl, John, Joby, Janda, Swinder, Muthaly, Siva
Published in European journal of marketing (05.04.2011)
Published in European journal of marketing (05.04.2011)
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Journal Article
A new understanding of satisfaction model in erepurchase situation
Ha, HongYoul, Janda, Swinder, Muthaly, Siva K.
Published in European journal of marketing (27.07.2010)
Published in European journal of marketing (27.07.2010)
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Journal Article
Exploring key antecedents of purchase intentions within different services
Ha, Hong-Youl, K. Akamavi, Raphaël, J. Kitchen, Phillip, Janda, Swinder
Published in The Journal of services marketing (07.10.2014)
Published in The Journal of services marketing (07.10.2014)
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Journal Article
Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd, Janda, Swinder, Suh, Jaebeom
Published in The journal of brand management (01.09.2006)
Published in The journal of brand management (01.09.2006)
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Journal Article