Correction to: Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation
Jagpal, Sharan, Xia, Feihong, Schneider, Matthew J.
Published in Customer needs and solutions (01.10.2020)
Published in Customer needs and solutions (01.10.2020)
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Journal Article
A Conjoint Approach for Consumer- and Firm-Level Brand Valuation
Ferjani, Madiha, Jedidi, Kamel, Jagpal, Sharan
Published in Journal of marketing research (01.12.2009)
Published in Journal of marketing research (01.12.2009)
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Journal Article
Measuring Heterogeneous Reservation Prices for Product Bundles
Jedidi, Kamel, Jagpal, Sharan, Manchanda, Puneet
Published in Marketing science (Providence, R.I.) (2003)
Published in Marketing science (Providence, R.I.) (2003)
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Journal Article
A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models
Ansari, Asim, Jedidi, Kamel, Jagpal, Sharan
Published in Marketing science (Providence, R.I.) (01.10.2000)
Published in Marketing science (Providence, R.I.) (01.10.2000)
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Journal Article
A Multibrand Concept-Testing Methodology for New Product Strategy
Jagpal, Sharan, Jedidi, Kamel, Jamil, M.
Published in The Journal of product innovation management (01.01.2007)
Published in The Journal of product innovation management (01.01.2007)
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Journal Article
Do high prices signal high quality? A theoretical model and empirical results
Kalita, Jukti K, Jagpal, Sharan, Lehmann, Donald R
Published in The journal of product & brand management (01.06.2004)
Published in The journal of product & brand management (01.06.2004)
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Journal Article
Protecting customer privacy when marketing with second-party data
Schneider, Matthew J., Jagpal, Sharan, Gupta, Sachin, Li, Shaobo, Yu, Yan
Published in International journal of research in marketing (01.09.2017)
Published in International journal of research in marketing (01.09.2017)
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Journal Article
Do payday loans help the working poor?
Koku, Paul Sergius, Jagpal, Sharan
Published in International journal of bank marketing (06.07.2015)
Published in International journal of bank marketing (06.07.2015)
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Journal Article