마케팅믹스, 관람만족, 재구매의도 및 구전의도의 관계: 손연재 갈라쇼를 중심으로
김석규, Suk Kyu Kim, 유재구, Jae Gu Yoo, 박재암, Jae Ahm Park
Published in Ch'eyuk kwahak yŏn'gu (31.03.2016)
Published in Ch'eyuk kwahak yŏn'gu (31.03.2016)
Get full text
Journal Article
Athletes’ brand equity, spectator satisfaction, and behavioral intentions
Park, Jae-Ahm, Sung, Jun-Mo, Son, Jae-Man, Na, Kyunga, Kim, Suk-Kyu
Published in Asia Pacific journal of marketing and logistics (28.03.2019)
Published in Asia Pacific journal of marketing and logistics (28.03.2019)
Get full text
Journal Article
F-1 월드 챔피언십 관람 동기수준의 서비스품질인식, 심리적 경험 및 사후행동에 대한 기능연구
김석규, Suk Kyu Kim, 박재암, Jae Ahm Park, 김태동, Tae Dong Kim, 유재구, Jae Gu Yu
Published in Ch'eyuk kwahak yŏn'gu (31.12.2014)
Published in Ch'eyuk kwahak yŏn'gu (31.12.2014)
Get full text
Journal Article
The relationship among social media consumption, team identification, and behavioral intentions
Park, Jae-Ahm, Stephen, W Dittmore
Published in Journal of Physical Education and Sport (01.09.2014)
Published in Journal of Physical Education and Sport (01.09.2014)
Get full text
Journal Article
Spectator perception of service quality attributes associated with Shanghai Formula One: Importance and performance analysis approach
Kim, Suk-kyu, Yim, Brian H., Byon, Kevin K., Yu, Jae-Gu, Lee, Sung-Min, Park, Jae-Ahm
Published in International journal of sports marketing & sponsorship (29.04.2016)
Published in International journal of sports marketing & sponsorship (29.04.2016)
Get full text
Journal Article
Effect of sports participation on Internet addiction mediated by self-control: A case of Korean adolescents
Park, Jae-Ahm, Park, Mi-Hyang, Shin, Ji-Hye, Li, Bo, Rolfe, David Thomas, Yoo, Jong-Yeol, Dittmore, Stephen W.
Published in Kasetsart journal of social sciences (01.09.2016)
Published in Kasetsart journal of social sciences (01.09.2016)
Get full text
Journal Article