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Analysis of archetypal characteristics of social customer relationship management

Analysis of archetypal characteristics of social customer relationship management

by Jacewicz, Karol, June-Suh Cho
Published in Journal of business & retail management research (01.04.2015)

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Journal Article

Archetypal characteristics of social customer relationship management

Archetypal characteristics of social customer relationship management

by Jacewicz, Karol, Cho, June-Suh
Published in The Business & Management Review (01.03.2015)

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Conference Proceeding