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Authenticity in TikTok: How content creator popularity and brand size influence consumer engagement with sponsored user‐generated content
by
Walsh, Darlene
,
Kliamenakis, Argiro
,
Laroche, Michel
,
Jabado
,
Sarah
Published in
Psychology & marketing
(01.11.2024)
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business
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psychology
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brand size
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business
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business & economics
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content creation
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content creators
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