Market orientation, positioning strategy and brand performance
Iyer, Pramod, Davari, Arezoo, Zolfagharian, Mohammadali, Paswan, Audhesh
Published in Industrial marketing management (01.08.2019)
Published in Industrial marketing management (01.08.2019)
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Journal Article
Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective
Iyer, Pramod, Davari, Arezoo, Mukherjee, Amaradri
Published in Journal of retailing and consumer services (01.09.2018)
Published in Journal of retailing and consumer services (01.09.2018)
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Journal Article
Identifying the determinants of online retail patronage: A perceived-risk perspective
Davari, Arezoo, Iyer, Pramod, Rokonuzzaman, Md
Published in Journal of retailing and consumer services (01.11.2016)
Published in Journal of retailing and consumer services (01.11.2016)
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Journal Article
Brands, love and family
Iyer, Pramod P, Paswan, Audhesh K, Davari, Arezoo
Published in The journal of product & brand management (21.03.2016)
Published in The journal of product & brand management (21.03.2016)
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Journal Article
Opportunism, governance structure and relational norms: An interactive perspective
Paswan, Audhesh K., Hirunyawipada, Tanawat, Iyer, Pramod
Published in Journal of business research (01.08.2017)
Published in Journal of business research (01.08.2017)
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Journal Article
Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions
Mukherjee, Atmadeep, Burton, Scot, Smith, Ronn J., Iyer, Pramod
Published in Journal of retailing (01.09.2024)
Published in Journal of retailing (01.09.2024)
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Journal Article
Determinants of brand performance: the role of internal branding
Iyer, Pramod, Davari, Arezoo, Paswan, Audhesh
Published in The journal of brand management (01.05.2018)
Published in The journal of brand management (01.05.2018)
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Journal Article
Imperfect produce: retailer actions and service outcomes
Mukherjee, Atmadeep, Mukherjee, Amaradri, Iyer, Pramod
Published in The Journal of services marketing (26.11.2021)
Published in The Journal of services marketing (26.11.2021)
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Journal Article
Customer response to service encounter linguistics
Zolfagharian, Mohammadali, Hasan, Fuad, Iyer, Pramod
Published in The Journal of services marketing (10.08.2018)
Published in The Journal of services marketing (10.08.2018)
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Journal Article
Relationship between retailers’ return policies and consumer ratings
Rokonuzzaman, Md, Mukherjee, Atmadeep, Iyer, Pramod, Mukherjee, Amaradri
Published in The Journal of services marketing (03.09.2020)
Published in The Journal of services marketing (03.09.2020)
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Journal Article
Investigating Moral Links Between Religiosity, Altruism, and Green Consumption
Davari, Arezoo, Iyer, Pramod, Strutton, David
Published in Journal of nonprofit & public sector marketing (02.10.2017)
Published in Journal of nonprofit & public sector marketing (02.10.2017)
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Journal Article
Market orientation, brand management processes and brand performance
Iyer, Pramod, Davari, Arezoo, Srivastava, Saurabh, Paswan, Audhesh K
Published in The journal of product & brand management (24.02.2021)
Published in The journal of product & brand management (24.02.2021)
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Journal Article
Employee, branch, and brand switching: the role of linguistic choice, use and adaptation
Zolfagharian, Mohammadali, Hasan, Fuad, Iyer, Pramod
Published in The Journal of services marketing (01.01.2017)
Published in The Journal of services marketing (01.01.2017)
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Journal Article
Positioning strategies of foreign and indigenous firms in an African cultural milieu
Blankson, Charles, Iyer, Pramod, Owusu-Frimpong, Nana, Nwankwo, Sonny, Hinson, Robert
Published in Journal of business research (01.10.2020)
Published in Journal of business research (01.10.2020)
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Journal Article