by Iyer, Gopalkrishnan R., Blut, Markus, Xiao, Sarah Hong, Grewal, Dhruv
Published in Journal of the Academy of Marketing Science (01.05.2020)

by Blut, Markus, Iyer, Gopalkrishnan R.
Published in Journal of retailing (01.09.2020)

by Iyer, Gopalkrishnan R., Jarvis, Lee
Published in International journal of contemporary hospitality management (04.09.2019)

by Obeidat, Zaid Mohammad Ibrahim, Xiao, Sarah Hong, Iyer, Gopalkrishnan R., Nicholson, Michael
Published in Psychology & marketing (01.04.2017)

by Sharma, Arun, Iyer, Gopalkrishnan R.
Published in Industrial marketing management (01.05.2012)

by Evanschitzky, Heiner, Iyer, Gopalkrishnan R., Pillai, Kishore Gopalakrishna, Kenning, Peter, Schütte, Reinhard
Published in The Journal of product innovation management (01.05.2015)

by Sharma, Arun, Iyer, Gopalkrishnan R., Mehrotra, Anuj, Krishnan, R.
Published in Industrial marketing management (01.02.2010)

by Iyer, Gopalkrishnan R., Hong Xiao, Sarah, Sharma, Arun, Nicholson, Michael
Published in Industrial marketing management (01.05.2015)

by Evanschitzky, Heiner, Iyer, Gopalkrishnan R., Plassmann, Hilke, Niessing, Joerg, Meffert, Heribert
Published in Journal of business research (01.11.2006)

by Sharma, Arun, Iyer, Gopalkrishnan R.
Published in Industrial marketing management (01.07.2011)

by Sheth, Jagdish N., Sharma, Arun, Iyer, Gopalkrishnan R.
Published in Industrial marketing management (01.11.2009)

by Grewal, Dhruv, Iyer, Gopalkrishnan R., Javalgi, Rajshekhar (Raj) G., Radulovich, Lori
Published in Entrepreneurship theory and practice (01.05.2011)

by Grewal, Dhruv, Iyer, Gopalkrishnan R., Gotlieb, Jerry, Levy, Michael
Published in Journal of the Academy of Marketing Science (01.06.2007)

by Grewal, Dhruv, Iyer, Gopalkrishnan R, Levy, Michael
Published in Journal of business research (01.07.2004)

by Iyer, Gopalkrishnan R., LaPlaca, Peter J., Sharma, Arun
Published in Industrial marketing management (01.04.2006)

by Grewal, Dhruv, Hardesty, David M., Iyer, Gopalkrishnan R.
Published in Journal of interactive marketing (2004)

by Grewal, Dhruv, Iyer, Gopalkrishnan R, Krishnan, R, Sharma, Arun
Published in Journal of business research (01.05.2003)

by Iyer, Gopalkrishnan R., Sharma, Arun, Evanschitzky, Heiner
Published in Industrial marketing management (01.07.2006)

by Grewal, Dhruv, Iyer, Gopalkrishnan R., Kamakura, Wagner A., Mehrotra, Anuj, Sharma, Arun
Published in Journal of the Academy of Marketing Science (01.06.2009)

by Sharma, Arun, Iyer, Gopalkrishnan R., Evanschitzky, Heiner
Published in Journal of relationship marketing (Binghamton, N.Y.) (17.10.2008)