Network Overlap and Content Sharing on Social Media Platforms
PENG, JING, AGARWAL, ASHISH, HOSANAGAR, KARTIK, IYENGAR, RAGHURAM
Published in Journal of marketing research (01.08.2018)
Published in Journal of marketing research (01.08.2018)
Get full text
Journal Article
Opinion Leadership and Social Contagion in New Product Diffusion
Iyengar, Raghuram, Bulte, Christophe Van den, Valente, Thomas W
Published in Marketing science (Providence, R.I.) (01.03.2011)
Published in Marketing science (Providence, R.I.) (01.03.2011)
Get more information
Journal Article
The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
ASCARZA, EVA, IYENGAR, RAGHURAM, SCHLEICHER, MARTIN
Published in Journal of marketing research (01.02.2016)
Published in Journal of marketing research (01.02.2016)
Get full text
Journal Article
A Model of Consumer Learning for Service Quality and Usage
Iyengar, Raghuram, Ansari, Asim, Gupta, Sunil
Published in Journal of marketing research (01.11.2007)
Published in Journal of marketing research (01.11.2007)
Get full text
Journal Article
Wharton Marketing: Where Academia Meets Practice
Bradlow, Eric T., Iyengar, Raghuram, Kahn, Barbara E., Lamberton, Catherine (Cait), Lodish, Leonard M., Meyer, Robert J., Wind, Yoram (Jerry)
Published in Customer needs and solutions (01.12.2021)
Published in Customer needs and solutions (01.12.2021)
Get full text
Journal Article
A Conjoint Approach to Multipart Pricing
Iyengar, Raghuram, Jedidi, Kamel, Kohli, Rajeev
Published in Journal of marketing research (01.04.2008)
Published in Journal of marketing research (01.04.2008)
Get full text
Journal Article
Consumer Willingness to Share Personal Digital Information for Health-Related Uses
Grande, David, Mitra, Nandita, Iyengar, Raghuram, Merchant, Raina M, Asch, David A, Sharma, Meghana, Cannuscio, Carolyn C
Published in JAMA network open (04.01.2022)
Published in JAMA network open (04.01.2022)
Get full text
Journal Article
Putting one-to-one marketing to work: Personalization, customization, and choice
Arora, Neeraj, Dreze, Xavier, Ghose, Anindya, Hess, James D., Iyengar, Raghuram, Jing, Bing, Joshi, Yogesh, Kumar, V., Lurie, Nicholas, Neslin, Scott, Sajeesh, S., Su, Meng, Syam, Niladri, Thomas, Jacquelyn, Zhang, Z. John
Published in Marketing letters (01.12.2008)
Published in Marketing letters (01.12.2008)
Get full text
Journal Article
Willingness to Travel for Cellular Therapy: The Influence of Follow-Up Care Location, Oncologist Continuity, and Race
Frosch, Zachary A K, Namoglu, Esin C, Mitra, Nandita, Landsburg, Daniel J, Nasta, Sunita D, Bekelman, Justin E, Iyengar, Raghuram, Guerra, Carmen E, Schapira, Marilyn M
Published in JCO oncology practice (01.01.2022)
Published in JCO oncology practice (01.01.2022)
Get more information
Journal Article
Price discrimination in service industries
Lambrecht, Anja, Seim, Katja, Vilcassim, Naufel, Cheema, Amar, Chen, Yuxin, Crawford, Gregory S., Hosanagar, Kartik, Iyengar, Raghuram, Koenigsberg, Oded, Lee, Robin, Miravete, Eugenio J., Sahin, Ozge
Published in Marketing letters (01.06.2012)
Published in Marketing letters (01.06.2012)
Get full text
Journal Article
Choice Models and Customer Relationship Management
Kamakura, Wagner, Mela, Carl F., Ansari, Asim, Bodapati, Anand, Fader, Pete, Iyengar, Raghuram, Naik, Prasad, Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel, Wilcox, Ron
Published in Marketing letters (01.12.2005)
Published in Marketing letters (01.12.2005)
Get full text
Journal Article