Country image in marketing strategies: Conceptual issues and an empirical Asian illustration
Iversen, N.M, Kleppe, I.A, Stensaker, I.G. (Foundation for Research in Economics and Business Administration, SNF, Bergen (Norway))
Published in Arbeidsnotat - Stiftelsen for Samfunns- og Naeringslivsforskning (Norway) (1998)
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Published in Arbeidsnotat - Stiftelsen for Samfunns- og Naeringslivsforskning (Norway) (1998)
Journal Article