On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence
Ivens, Bjoern S., Leischnig, Alexander, Muller, Brigitte, Valta, Katharina
Published in Psychology & marketing (01.08.2015)
Published in Psychology & marketing (01.08.2015)
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Journal Article
Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables
Rauschnabel, Philipp A., Brem, Alexander, Ivens, Bjoern S.
Published in Computers in human behavior (01.08.2015)
Published in Computers in human behavior (01.08.2015)
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Journal Article
Brand management in higher education: The University Brand Personality Scale
Rauschnabel, Philipp A., Krey, Nina, Babin, Barry J., Ivens, Bjoern S.
Published in Journal of business research (01.08.2016)
Published in Journal of business research (01.08.2016)
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Journal Article
Engaging fans and the community in social media: interaction with institutions of higher education on Facebook
Brech, Felicitas M., Messer, Uwe, Vander Schee, Brian A., Rauschnabel, Philipp A., Ivens, Bjoern S.
Published in Journal of marketing for higher education (02.01.2017)
Published in Journal of marketing for higher education (02.01.2017)
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Journal Article
Brands and religious labels: a spillover perspective
Rauschnabel, Philipp A., Herz, Marc, Schlegelmilch, Bodo B., Ivens, Bjoern S.
Published in Journal of marketing management (24.07.2015)
Published in Journal of marketing management (24.07.2015)
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Journal Article
Open sustainability: Conceptualization and considerations
Chakrabarti, Ronika, Henneberg, Stephan C., Ivens, Björn S.
Published in Industrial marketing management (01.08.2020)
Published in Industrial marketing management (01.08.2020)
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Journal Article
Toward a better understanding of value destruction: The case of food waste
Gibbert, Michael, Ivens, Björn S., Leischnig, Alexander
Published in Industrial marketing management (01.04.2023)
Published in Industrial marketing management (01.04.2023)
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Journal Article
Key account management as a firm capability
Ivens, Björn S., Leischnig, Alexander, Pardo, Catherine, Niersbach, Barbara
Published in Industrial marketing management (01.10.2018)
Published in Industrial marketing management (01.10.2018)
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Journal Article
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A.C., Ivens, Björn S., Kutschma, Elizaveta, Rauschnabel, Philipp A.
Published in Industrial marketing management (01.05.2024)
Published in Industrial marketing management (01.05.2024)
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Journal Article
Technology paternalism: Development and validation of a measurement scale
Rochi, Martin, Rauschnabel, Philipp A, Renner, Karl‐Heinz, Ivens, Björn S
Published in Psychology & marketing (01.05.2024)
Published in Psychology & marketing (01.05.2024)
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Journal Article
Relational norms in customer–company relationships: Net and configurational effects
Paulssen, Marcel, Leischnig, Alexander, Ivens, Björn S., Birk, Mattias M.
Published in Journal of business research (01.12.2016)
Published in Journal of business research (01.12.2016)
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Journal Article
Differentiation and alignment in KAM implementation
Pardo, Catherine, Ivens, Björn S., Wilson, Kevin
Published in Industrial marketing management (01.10.2014)
Published in Industrial marketing management (01.10.2014)
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Journal Article
Assessing and strengthening internal alignment of new marketing units: An interpretative tool
Pardo, Catherine, Ivens, Björn S., Wilson, Kevin
Published in Industrial marketing management (01.10.2013)
Published in Industrial marketing management (01.10.2013)
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Journal Article