Sustainability‐oriented innovation in retailing
Gil‐Saura, Irene, Ruiz‐Molina, Mª Eugenia, Berenguer‐Contrí, Gloria, Marín‐García, Antonio
Published in Psychology & marketing (01.02.2024)
Published in Psychology & marketing (01.02.2024)
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Journal Article
The value of value: Further excursions on the meaning and role of customer value
Gallarza, Martina G., Gil-Saura, Irene, Holbrook, Morris B.
Published in Journal of consumer behaviour (01.07.2011)
Published in Journal of consumer behaviour (01.07.2011)
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Journal Article
Design orientation in new product development and its measurement
Cantó, Mónica, Frasquet, Marta, Irene, Gil-Saura
Published in European journal of innovation management (11.01.2021)
Published in European journal of innovation management (11.01.2021)
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Journal Article
Consumer value in tourism: a perspective article
Gallarza, Martina G, Gil Saura, Irene
Published in Tourism review (Association internationale d'experts scientifiques du tourisme) (20.02.2020)
Published in Tourism review (Association internationale d'experts scientifiques du tourisme) (20.02.2020)
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Journal Article
Logistics service quality: a new way to loyalty
Gil Saura, Irene, Servera Francés, David, Berenguer Contrí, Gloria, Fuentes Blasco, María
Published in Industrial management + data systems (23.05.2008)
Published in Industrial management + data systems (23.05.2008)
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Journal Article
Purchase intention and purchase behavior online: A cross-cultural approach
Peña-García, Nathalie, Gil-Saura, Irene, Rodríguez-Orejuela, Augusto, Siqueira-Junior, José Ribamar
Published in Heliyon (01.06.2020)
Published in Heliyon (01.06.2020)
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Journal Article
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry
Šerić, Maja, Gil-Saura, Irene, Ruiz-Molina, María Eugenia
Published in International journal of hospitality management (01.05.2014)
Published in International journal of hospitality management (01.05.2014)
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Journal Article
ICT for external use in Croatian four- and five-star hotels
Šerić, Maja, Gil Saura, Irene, Garbin Praničević, Daniela
Published in Tourism and hospitality management (01.05.2016)
Published in Tourism and hospitality management (01.05.2016)
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Journal Article