The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance
Alnakhli, Hayam, Inyang, Aniefre Eddie, Itani, Omar S.
Published in Journal of business-to-business marketing (02.10.2021)
Published in Journal of business-to-business marketing (02.10.2021)
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Journal Article
Empathy and affect in B2B salesperson performance
Anaza, Nwamaka A, Inyang, Aniefre Eddie, Saavedra, Jose L
Published in The Journal of business & industrial marketing (01.01.2018)
Published in The Journal of business & industrial marketing (01.01.2018)
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Journal Article