Search Results - "International marketing review" :: K.UTB vyhledávací portál

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Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda

by Paul, Justin, Rosado-Serrano, Alexander
Published in International marketing review (11.11.2019)

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Testing measurement invariance of composites using partial least squares

by Henseler, Jörg, Ringle, Christian M, Sarstedt, Marko
Published in International marketing review (09.05.2016)

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Two decades of research on nation branding: a review and future research agenda

by Hao, Andy W, Paul, Justin, Trott, Sangeeta, Guo, Chiquan, Wu, Heng-Hui
Published in International marketing review (12.02.2021)

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A critical look at the use of SEM in international business research

by Richter, Nicole Franziska, Sinkovics, Rudolf R, Ringle, Christian M, Schlägel, Christopher
Published in International marketing review (09.05.2016)

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Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity

by Chatterjee, Sheshadri, Chaudhuri, Ranjan, Vrontis, Demetris
Published in International marketing review (01.06.2022)

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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

by Katsikeas, Constantine, Leonidou, Leonidas, Zeriti, Athina
Published in International marketing review (11.05.2020)

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Refining the relation between cause-related marketing and consumers purchase intentions: A cross-country analysis

by Ferraris, Alberto, Giudice, Manlio Del, Grandhi, Balakrishna, Cillo, Valentina
Published in International marketing review (28.08.2020)

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The determinants of export performance: a review of the literature 2006-2014

by Chen, Jieke, Sousa, Carlos M.P, He, Xinming
Published in International marketing review (01.01.2016)

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Customer engagement through choice in cause-related marketing: A potential for global competitiveness

by Christofi, Michael, Vrontis, Demetris, Leonidou, Erasmia, Thrassou, Alkis
Published in International marketing review (28.08.2020)

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Digitalization of companies in international entrepreneurship and marketing

by Vadana, Ioan-Iustin, Torkkeli, Lasse, Kuivalainen, Olli, Saarenketo, Sami
Published in International marketing review (03.07.2020)

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Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence

by Nguyen, Tuyet-Mai, Malik, Ashish
Published in International marketing review (01.06.2022)

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Orientations and capabilities of born global firms from emerging markets

by Falahat, Mohammad, Knight, Gary, Alon, Ilan
Published in International marketing review (25.10.2018)

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Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda

by Makrides, Anna, Kvasova, Olga, Thrassou, Alkis, Hadjielias, Elias, Ferraris, Alberto
Published in International marketing review (25.10.2022)

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Digital marketing capabilities in international firms: a relational perspective

by Wang, Fatima
Published in International marketing review (03.07.2020)

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Marketing research on mergers and acquisitions: a systematic review and future directions

by Christofi, Michael, Leonidou, Erasmia, Vrontis, Demetris
Published in International marketing review (01.01.2017)

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From fragile to agile: marketing as a key driver of entrepreneurial internationalization

by Hagen, Birgit, Zucchella, Antonella, Ghauri, Pervez Nasim
Published in International marketing review (20.05.2019)

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Understanding firm survival in a global crisis

by Salunkhe, Uday, Rajan, Bharath, Kumar, V.
Published in International marketing review (12.12.2023)

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The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach

by Filieri, Raffaele, Mariani, Marcello
Published in International marketing review (26.10.2021)

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Institutional environment and network competence in successful SME internationalisation

by Torkkeli, Lasse, Kuivalainen, Olli, Saarenketo, Sami, Puumalainen, Kaisu
Published in International marketing review (11.02.2019)

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Charting research on international luxury marketing: where are we now and where should we go next?

by Veloutsou, Cleopatra, Christodoulides, George, Guzmán, Francisco
Published in International marketing review (15.04.2022)

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