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"Inou, Yuhei"
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The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers’ Brand Attitudes
by
Park, Sangchul
,
Inou
,
Yuhei
Published in
Sport marketing quarterly
(01.12.2018)
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Th e Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes
by
Park, Sangchul
,
Inou
,
Yuhei
Published in
Sport marketing quarterly
(01.12.2018)
Get full text
Journal Article
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Journal Article
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business
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recreation & sports
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advertising
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analysis
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attitudes
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business
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business & economics
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consumer behavior
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English
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ProQuest Central
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